Page 61 - Christian Training Guide
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sure that your viewers see it (and, of course, you do), you’ll want to put it in the first three
lines of the description so that it appears before the “Show More” link.
In addition to putting a link in your video descriptions, you should also include a link to
your online store in the “about” sections and pages of all of your online presences. Link to
your store on your channel’s about page, Facebook page, Twitter bio, and more. Wherever
you can, make sure that people get a direct link to your online store so that buying your
YouTube channel’s merch is easy.
Showcase Products in Your Social Media Posts
Speaking of social media, you also want to post pictures and links to your products on all of
your social media pages. Take photos wearing your new hat, t-shirt, or hoodie, and post it
on social media with a link to where fans can buy theirs. Feature new products that have
just become available. Repost and share pictures of your fans when they post photos of
themselves wearing or using your YouTube channel’s merch.
The more you do this, the more recognition you’ll create. You can even create your own
branded hashtag for people to use when they wear and use your merch and clothing. Then
you can go through the pictures and posts that have that hashtag to find great images and
links to repost to your own account.
Use YouTube Cards to Promote Your Channel’s Merch
YouTube cards are basically a way to take annotations to the next level. A card could be a
link to a specific URL, a customized image, or a call to action.
When a card is added to a video, a teaser will appear in the video, and then after the teaser
disappears, the viewer can access the card just by hitting the “i” button in the top right
corner of the video for more information. Then they can scroll through the cards you’ve
added to the video and click on them to go to your online store, check out a specific product
page, etc.
Conclusion:
