Page 64 - Christian Training Guide

Mentioning and tagging brands that you use in your YouTube videos is a great way to get

more exposure, too. When you use branded hashtags, those brands’ followers will see your
posts when they search through those tags. When you tag and mention the brands using

their usernames on Facebook, Twitter, and Instagram they’ll have a higher likelihood of

seeing your content, too. Then they’ll be more likely to retweet or repost your content and
give you a shout-out. Those brands have many followers, and a simple retweet or repost

can give a boost to your YouTube channel.

In fact, if you do a great job of creating quality content and you showcase a brand’s

products well, they may even approach you and offer to sponsor one or more videos on

your YouTube channel.

 YouTube Collaborations are Effective

Look around online for YouTube beauty gurus who vlog about related topics to yours, and

you’ll find a lot of opportunities for collaborations. From collab videos to guest

appearances and guest vlogs, YouTubers help each other out all the time by collaborating
and sharing their fan bases, and you can, too.

Reach out to beauty vloggers like you, and offer to exchange shout-outs, mentions, and
YouTube links, or ask if they would be interested in cross-promotions on social media. The

more you collaborate and build each other up, the more you can grow your YouTube

channel.

 Always Disclose Sponsors and Sponsored Content

Next, if you’ve landed a YouTube sponsorship, don’t hide it. If you’re upfront about your

sponsorships, your audience will appreciate your honesty and will know that they can trust

what you have to say. You can do this by simply stating something like, “Today, thanks to
[Cosmetics Brand]’s generous sponsorship of this episode, I’ll be using their new mascara

for this eyelash curling tutorial…” This way you’ve shown the brand in a positive light, and

you’re not hiding anything from your audience.

 Pinterest and Instagram Marketing