Page 65 - Christian Training Guide

Beauty vlogging is very visual. When you film a make-up tutorial, you’re showing your

viewers how to achieve an end result, and you should be able to showcase that result in
images. That’s why Pinterest and Instagram are such great social tools for beauty vloggers

on YouTube.

On Pinterest, you can use your pin boards to link to your YouTube videos and playlists,

images of other beauty gurus’ work, and much more. If you’re pinning one of your videos,

make sure that you set the thumbnail to be a still of the finished look that shows what your
audience can expect to achieve.

On Instagram, you can link to your YouTube channel or a playlist on your channel in your
profile. Then post the finished results of different tutorials and tips on a daily basis. Be sure

to mention in your captions that viewers can click on the link in your profile to see how it’s

done.

 Interact and Engage With Your Viewers

Now, remember that your audience is really a community of people interested in makeup,

hair, and skincare. They all have different experiences with different products and

techniques, and some of them are beauty gurus like you, too. Get involved and engaged
with your audience, and you’ll see them posting, tweeting, and sharing your YouTube

beauty videos more and more often.

For really effective engagement, read the comments on your videos and respond to them.

Get involved in the conversation there and on social media. If one of your YouTube videos

has been up for a few hours and hasn’t gotten any comments, don’t be afraid to post a
comment of your own asking your viewers a question about the video.

And, of course, you can also engage your viewers in your videos. Give shout-outs and
mentions for great comments and feedback. Ask them to tell you their thoughts in the

comments. Get the conversation going in your video, and then keep it going in the

comments and on social media.

 Network With Other YouTube Beauty Gurus