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Campaign Overview (SUMMARY)
ADDENDUM 3
Campaign Report: SA PORK
Date: March - May 2020
REACH: HG + YOU+ DRUM + MOVE + KUIER
(Digitorial Page Views + Facebook Reach + Twitter Impressions +
Newsletter Reach + Instagram Reach + Ad Server Impressions) 3 842 315
ENGAGEMENT: HG + YOU+ DRUM + MOVE + KUIER
(Facebook Engagement + Twitter Engagement + Newsletter Clicks +
2 Instagram Engagement + Ad Server Clicks) 91 860
DISPLAY PERFORMANCE (COMBINED)
Ad server Impressions 446 184
1 380
Ad server clicks
Click through rate 0,31%
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