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Your business building Co-Preneur
co-preneuring with craig

SELLING with purpose
here to help you gain clarity in Mayce
vision, make business simple and
help you build effective

partnerships to grow your

entrepreneurial influence

A s a Co-Preneur I get the We learned the art of transition- pain points. Solution: Know
ing customers to high commis-
working
privilege
of
with new entrepreneurs
during the early stages of build- sion items, even if that meant
steering them away from a
ing their business. One of the product that really suited their
most daunting challenges I of- needs. This is paycheck based
ten hear during the early stages selling. who you serve and how you
is difficulty selling. serve them.
So, what is the solution to over-
Selling is the backbone of your come the subconscious barriers Step three is to have a solid at-
business. Without sales, there is we have created and master the traction system to qualified cli-
Contributing Author: CRAIG BRYAN
no profit. Without profit, there art of selling? ents.
is no business. If selling is so
important, why do we struggle Step one is purpose based sell- There is magic to attracting Mayce is the president of
so often with the process, and ing. qualified leads. Think about My Leap of Faith LLC. As
how can we get better? the following lead magnets: I
Think about something you are offer marriage counseling and a certified empowerment
There are two primary reasons passionate about. A book you am trying to attract clients by s a busy mom, I am often adding
we struggle with sales. The first have read, a movie you have offering a free guide on surviv- “one more thing” to my to do list. coach, she enjoys working
is the Proficiency Gap. We sim- seen or maybe somewhere ing your first year of divorce. AWhether it is a new client, another
ply lack the knowledge and you have visited. Have you ever I am a fitness coach and offer project at work or another volunteer po- with busy moms helping
experience doing it ourselves. told a friend about it? What was free guide to shows to binge- sition at school, I’ve learned to change
A knowledge gap is an easy fix, that like? It becomes easier and watch on Netflix. I teach people the way I look at things so the things I them conquer the “strug-
as this is learning the sales skill more authentic to interest oth- to live technology-free lives by look at change.
which can be done with the ers to buy when what we have running a video series on my gle with the juggle“. Mayce
right coach, book or online class to offer is deeply rooted in our YouTube channel, Tweeting You might be thinking, what does that shares her life with her hus-
and lots of practice. own purpose. Solution: Have daily tips, and posting No-Tech
clarity of purpose and engage memes daily on my Facebook mean? Well, I used to get stressed out band Noel and her 2 young
The second is more challeng- in purpose-centric business. page. The problem? Each of each time my to do list got longer. Up
ing. It is the internal distaste for these examples is attracting the until now “Ugh” was a common phrase sons & malitpoo pup. at home with mayce
“being sold to.” When I was in Step Two is a clear understand- total opposite of what they are I would say to myself. I’ve recently
high school I worked over the ing of your client and their selling! Solution: Find ways to changed my perspective and now my “I
holidays at an appliance and needs. attract clients that want what have to’s” are my “ I get to’s”. If I think Most working moms “struggle with the Contributing Author: MAYCE DELVALLE
electronics retailer. Secretly en- As passionate as you may be you sell. about the items on my list as things I juggle”. Trying to manage all the mov-
coded on every sales tag was a about Sno-Cones, you will not “get” to do, they no longer feel like work ing parts of life takes patience and prac-
commission code that indicat- sell any to penguins. They are Business success is simply the or like a chore. For example, I can cele- tice! What I’ve found is that by looking
ed how much commission we not your client. They do not right service to the right per- brate that I “get” to work the book fair at things just a tad bit differently, life be-
would make on each product. need or want Sno-Cones. As son through the right message. at my son’s school. With this new-found comes more manageable. A slight shift
Our goal was not to deliver the Having passion about what you can make a HUGE impact!
best value to the customer, but Melissa West often says, “be a do, knowing who you do it for line of thinking, I also find myself saying
to deliver the most return to the student of your avatar.” Know and finding those people will “no” to things that aren’t worth cele- So the next time you are about to add
store and our own paychecks. your demographic and their deliver the results you want. brating! It’s quite liberating.
another thing to your to do list….cele-
brate the fact that you GET to do it!

6 HOT PURSUIT NATION 7