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How long have you been working with a                   As a coach yourself why do you think it’s
 SPOTLIGHT
 This month we spotlight coach and trainer   coach?              important for you to have a coach?
 Dana Bickford, founding Hot Pursuit Nation   Off and on since 2004, consistently and    Oh! My! Goodness!
 Legacy Member. She shares the value of   seriously since 2011      Personally….to continue to grow in self-aware-
 coaching as both a client and a coach.                             ness, to be my best and do my best, to model
         What made you seek out a coach in the                      what I believe, to keep me thinking differently
         1st place?                                                 and at a higher level of clarity.
                                                                    Professionally…it causes me to be a much bet-
            I realized to be at the top of my game person-          ter coach for my clients AND it shows them that
            ally and professionally and to continue to grow         I value the importance of coaching
 Contributing Author:  DANA BICKFORD  intentionally I needed someone in my life to
            help me think differently…to take me from
            functional to optimal…by asking me the right         Who is coaching “right” for? Can anyone
            questions.  I could not “see the picture from        benefit from having a coach?
            inside the frame” and needed someone to help            ANYONE!!  No seriously….truly anyone that has
            me see myself.                                          not reached their fullest potential in ANY
                                                                    “bucket” of their life and wants to be more.  By
         How did you find your coach?                               “bucket” I mean the areas of our life that are
            Through friends and professional colleagues             important to us….personal, family, intimate
            that were using coaches AND getting RESULTS!            relationships, spiritual, health, financial, profes-
                                                                    sional, etc.  Those who want to discover who

         What qualities were important to you                       they were created to be and live life according
                                                                    to their purpose.  I have yet to meet anyone in
         when seeking out a coach?                                  my 25+ years in this [coaching] business that
            Trustworthy                                             was completely satisfied (didn’t want to grow)
            Confidentiality                                         in at least one, and usually several, areas of their
 Dana
            Results-driven                                          life.
            ZERO judgement
            Had MY best interest at heart….NO AGENDAS            What has been the biggest impact in
            Encourager                                           your life that having a coach has made?
            Would ask me tough questions that caused me
            to do “deep dives” of inner work                        It keeps me in my heart vs. my head.

                                                                    When I am living in my HEAD…..
         What stories were you telling yourself                      I think differently…over think, analyze
         that once you started working with a                        I think vs act
         coach you realized were simply limiting                     I doubt and am “self”-centered
         belief systems?                                             I get and stay paralyzed…even when I KNOW

            That I didn’t know what to do. That to be               what to do
            where I wanted to be would take time away
            from my family….single, raising a grandchild            When I am living in my HEART…
            and my adult kids lived far away. That people            I know what I know
 Her story about   that didn’t know me and/or weren’t referred       I know who I am
                                                                     I am “others” centered
            to me, wouldn’t hire me, I wasn’t an “expert”.
 transforming herself,    That where I “was” was really ok….it was ok to    I take action
                                                                     I am asking questions…not any questions, but
            “settle” for less than what I really wanted
 her career                                                         the right questions that keep me in my heart
                                                                    so I can continue to be my true authentic self,

 and the clients she serves                                         making choices accordingly and living in integ-
                                                                    rity with myself


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