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How long have you been working with a                   As a coach yourself why do you think it’s
                           SPOTLIGHT
                                              This month we spotlight coach and trainer                                             coach?                                                  important for you to have a coach?
                                              Dana Bickford, founding Hot Pursuit Nation                                              Off and on since 2004, consistently and                 Oh! My! Goodness!
                                                Legacy Member. She shares the value of                                                seriously since 2011                                    Personally….to continue to grow in self-aware-
                                                  coaching as both a client and a coach.                                                                                                      ness, to be my best and do my best, to model
                                                                                                                                    What made you seek out a coach in the                     what I believe, to keep me thinking differently
                                                                                                                                    1st place?                                                and at a higher level of clarity.
                                                                                                                                                                                              Professionally…it causes me to be a much bet-
                                                                                                                                      I realized to be at the top of my game person-          ter coach for my clients AND it shows them that
                                                                                                                                      ally and professionally and to continue to grow         I value the importance of coaching
                                        Contributing Author:  DANA BICKFORD                                                           intentionally I needed someone in my life to
                                                                                                                                      help me think differently…to take me from
                                                                                                                                      functional to optimal…by asking me the right          Who is coaching “right” for? Can anyone
                                                                                                                                      questions.  I could not “see the picture from         benefit from having a coach?
                                                                                                                                      inside the frame” and needed someone to help            ANYONE!!  No seriously….truly anyone that has
                                                                                                                                      me see myself.                                          not reached their fullest potential in ANY
                                                                                                                                                                                              “bucket” of their life and wants to be more.  By
                                                                                                                                    How did you find your coach?                              “bucket” I mean the areas of our life that are
                                                                                                                                      Through friends and professional colleagues             important to us….personal, family, intimate
                                                                                                                                      that were using coaches AND getting RESULTS!            relationships, spiritual, health, financial, profes-
                                                                                                                                                                                              sional, etc.  Those who want to discover who

                                                                                                                                    What qualities were important to you                      they were created to be and live life according
                                                                                                                                                                                              to their purpose.  I have yet to meet anyone in
                                                                                                                                    when seeking out a coach?                                 my 25+ years in this [coaching] business that
                                                                                                                                      Trustworthy                                             was completely satisfied (didn’t want to grow)
                                                                                                                                      Confidentiality                                         in at least one, and usually several, areas of their
        Dana
                                                                                                                                      Results-driven                                          life.
                                                                                                                                      ZERO judgement
                                                                                                                                      Had MY best interest at heart….NO AGENDAS             What has been the biggest impact in
                                                                                                                                      Encourager                                            your life that having a coach has made?
                                                                                                                                      Would ask me tough questions that caused me
                                                                                                                                      to do “deep dives” of inner work                        It keeps me in my heart vs. my head.

                                                                                                                                                                                              When I am living in my HEAD…..
                                                                                                                                    What stories were you telling yourself                     I think differently…over think, analyze
                                                                                                                                    that once you started working with a                       I think vs act
                                                                                                                                    coach you realized were simply limiting                    I doubt and am “self”-centered
                                                                                                                                    belief systems?                                            I get and stay paralyzed…even when I KNOW

                                                                                                                                      That I didn’t know what to do. That to be               what to do
                                                                                                                                      where I wanted to be would take time away
                                                                                                                                      from my family….single, raising a grandchild            When I am living in my HEART…
                                                                                                                                      and my adult kids lived far away. That people            I know what I know
           Her story about                                                                                                            that didn’t know me and/or weren’t referred              I know who I am
                                                                                                                                                                                               I am “others” centered
                                                                                                                                      to me, wouldn’t hire me, I wasn’t an “expert”.
      transforming herself,                                                                                                           That where I “was” was really ok….it was ok to           I take action
                                                                                                                                                                                               I am asking questions…not any questions, but
                                                                                                                                      “settle” for less than what I really wanted
                her career                                                                                                                                                                    the right questions that keep me in my heart
                                                                                                                                                                                              so I can continue to be my true authentic self,

   and the clients she serves                                                                                                                                                                 making choices accordingly and living in integ-
                                                                                                                                                                                              rity with myself


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