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GEMA INDONESIA 2 EDITION 2020
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ndonesian promotions echoed Province, Bali, East Nusa Tengga-
in Milan in February 2020 ra and Jakarta also participated in
Indonesia Ithrough several activities, in- this even to seize Italian and even
cluding its participation in the further global market.
echoed its Borsa Internazionale del Turis-
mo (BIT) Milano; The Badminton The Indonesian Pavilion in BIT
diplomacy in World Federation (BWF) Junior Milano occupies an area of 80 m
2
Championship and Milan Fash-
and displayed the symbol of the
Tourims ion Week Fall/Winter 2020/2021 Phinisi ship with the theme “mar-
itime nation”. The Indonesian Pa-
Collection. These events of trav-
el and tourism exhibition, sports vilion also features the beauty of
Sports and fashion diplomacy had en- tourist destinations in Jakarta, Bali,
East Nusa Tenggara, Central Kali-
gaged the heart and mind of inter-
national public. Let us take a look mantan and South Sulawesi. Ja-
and on each and every event, starting karta and Bali remained on the list
because until now these places are
from:
Fashion BIT Milano still main interest of destinations of
Italian tourists.

in Milan The Undersecretary of State of the
Italian Ministry of Heritage and
Cultural Activities, Lorenza Bo-
naccorsise, also had the opportuni-
ty to visit the Indonesian Pavilion
and greet the visitors along with
Ambasador Esti Andayani. To-
gether they invited visitors to vis-
it beautiful Indonesia. Indonesia’s
participation in BIT Milano 2020 is
in line with Indonesia’s and Italian
commitments to encourage closer
cooperation in various fields, espe-
cially tourism.

Indonesian Pavilion features a va-
riety of interesting activities in-
cluding traditional dances, show-
casing and parade of traditional
costumes, treats of Indonesian cof-
fee from seven regions and the art
of painting henna in the hand with
various Indonesian ethnic motifs.
Other activities included facilita-
The Ministry of Tourism of Indo- tion of B2B (Business to Business)
nesia in cooperation with the In- meetings, meetings with travel
donesian Embassy in Rome par- bloggers, meetings with the media
ticipated at Borsa Internazionale and tourism information services.
del Turismo (BIT) 2020 which was
held in Fieramilanocity, Milan, Ita- A visitor from Sicily, Italy expressed
ly, on 9-11 February 2020. Indo- his impression of the Indonesian
th
nesia promoted five super priority pavilion “I enjoyed Indonesian cof-
destinations namely: Lake Toba in fee very much, it is very good just
North Sumatra; Borobudur Tem- like Italian coffee.” He also stated” I
ple in Central Java; Mandalika and have never been to Indonesia, but I
Labuan Bajo in East Nusa Tenggara am sure Indonesia has many beau-
and Likupang in North Sulawesi. tiful places, this makes me want to
visit Indonesia “.
11 (eleven) tourism industries
th
from Indonesia including travel Italy is one of the potential markets
agents and tour operators, destina- in Europe for Indonesian tourism
tion management companies and with an increasing trend of Italian
hotels/resorts from West Papua tourist arrivals. Currently, Italy oc-

40 SOCIAL AND CULTURAL