Page 3 - 2017 NOV 12 - LIONS VS BROWNS - SHOP 3_Neat

EXECUTIVE SUMMARY

SHOPPER #1: Two Friends: One female in her 30s and one female in her 50s. Shopper 1 is an elementary special education teacher and works
for also part time in the Hospitality business in Downtown Detroit. Shopper 2 owns a small customer service based business.

SHOPPER #2: Married couple: Male and Female both 33 years old with 3 young children ages 7 and twin girls age 5. Female works as a
personal trainer and is very active. Male works for a manufacturing company. Both enjoy going out with friends, craft beer,
food and being active.
SHOPPER #3: Two Friends: One female is a 50 year old single mother. She is an avid sports fan and has attended many Ford Field events.
She is employed in the education field. Shopper 2 is a 49 year old female who is also gainfully employed, married with one son.

SHOPPER #4: Mother and Son: Mother and son, ages 47 and 13. Son is a huge sports fan and in the 7th grade. He plays tackle football,
baseball and basketball on rec leagues and this year was on the school league. Mom works full-time in Real Estate
Management evaluating properties. Mom travels several times a month for her position.

THE SHOPPER'S RESULTS:
Sunday, November 12th was a chilly and rainy day. Pride Plaza was set as in previous games, but the crowd was much thinner. Several games
had no line, so fans could just walk up and play. Police and security were present. Many fans opted to stand in line and enter the stadium at
11AM for the DTE Power Hour instead of standing in the rain.
Inside the stadium, it was pleasant. The Blitz area was busy with food specials and games for the fans. Inside Gate A the Ford Truck display and
games were popular among many as well.
The tribute to the Veterans was especially noted. Many service men and women were present in uniform. The honoring of the World War II
veterans was heartwarming when the stadium was on their feet applauding these two outstanding gentleman. Allowing the Boy Scouts and Girl
Scouts to participate was special for many as well.
The Shopper's who performed the mystery shop were impressed with the service from the various departments. Several scores continue to
improve from the previous evaluation. The findings are in the following pages.

Woodward Avenue Travel (for client use only) Page 3 2017 NOV 12 - LIONS VS BROWNS - SHOP 3 - SHOP 3