Page 35 - 2017 DEC 16 - LIONS VS BEARS - SHOP 4_Neat

Game Day Presentation/Activities

3 Section/Location: Concourse Staff: Vivian Time: 6:31PM
Question
I purchased 50/50 raffle tickets during 'Last Call'. The 50/50 attendants were walking the concourses by food vendors. Vivian sold me tickets and was very helpful
when I asked basic questions about how the raffle works and pricing. I felt that the 50/50 attendants (both stationed and walking the concourses) were very visible
during the game, as I noticed them quite frequently. It was very easy to purchase tickets.
4 Section/Location: Stadium
There seemed to be a different crowd at this game compared to the Sunday day game we attended in September. We saw mostly adults at this game and really not
many kids. It appeared that everyone was walking around a lot more and not sitting in their seats as much.
5 Section/Location: Stadium
I looked around for old logos and did not notice any (all had the gray outline).
Shopper 4
1 Section/Location: Pride Plaza Staff Name: Time: 3:20PM
We walked through Pride Plaza about 3:20PM and there were very few people, approximately 15 total. Not sure if it was the time we were there but the last game
we attended in September the area was packed. It was fun to see the different food trucks from the last time and thought it was a good idea to have the heaters
available.
2 Section/Location: 131
One of the fans in our section had his baby girl with him, when other fans noticed he was trying to get on the Cub Cam everyone started cheering to try and help,
and he got on the Cub Cam! Everyone loved it and really got into the experience.
3 Section/Location: Retail Kiosks
The only old Lions logos we saw throughout the stadium were those on the sale items at the Retails Kiosks (scarf, hat, etc.).
4 Section/Location: Tune In Radio App on Lions App
Downloaded the Tune In Radio App located on the Lions App to listen to the post game show. The app was easy to download and easy to navigate, in addition to
the post game show on 760AM there were other Lions podcasts you could listen to. The post game show itself had a good structure, Player of the Game, Highlights
of the Game (attendance record at Ford Field), Coach Interview, Locker Interviews etc., and the hosts interacted with the live crowd as well. The only negative for
Ms. Shopper was the length of commercials, however this was the free trial so the commercial length might be different after you pay to listen.

Woodward Avenue Travel (for client use only) Page 35 2017 DEC 16 - LIONS VS BEARS - SHOP 4 - Game Presentation & Activities