Page 19 - 2017 DEC 16 - LIONS VS BEARS - SHOP 4_Neat

Digital Media

Shopper 1
Question
1 Section/Location: Game Day tab / detroitlions.com Time: 11:35AM
Mr. Shopper reviewed the Game Day tab of the detroitlions.com website. He was able to find lots of valuable information such as the time for DTE Power Hour
(2:00PM to 3:30PM) and the location of Blitz, the game day giveaway (power rush uniform ornament), and Pride Plaza activities.
2 Section/Location: Plan Your Visit tab / fordfield.com Time: 11:46AM
Mr. Shopper went to fordfield.com website and found under the Plan Your Visit tab alternate routes to the stadium which were helpful and very detailed.

3 Section/Location: Events & Tickets tab/fordfield.com Time: 11:50AM
Mr. Shopper went to fordfield.com website and under the Events & Tickets tab found a link to Flash Seats. He was able to see the location of the seats ahead of time
and how to get from our parking lot to the gate nearest our seats.
4 Section/Location: Detroit Lions app / WAZE Time: 1:03PM
Mr. & Mrs. Shopper left their house in White Lake at 1:03PM. WAZE said it would take 47 minutes to get to Ford Field and directed us across M 59 to I 75 to the
Madison Street Exit. Once on I 75 WAZE warned us of Police 1 mile ahead and there was a State Trooper on the left shoulder checking driver's speed. There were
also warning regarding slow traffic and slowed traffic which were helpful. About five miles from the Madison exit, WAZE rerouted them to the Mack Avenue exit
which was the same route found on the fordfield.com website. Mr. & Mrs. Shopper both found the WAZE App very useful.

Shopper 2
1 Section/Location: detroitlions.com
The Game day tab on the Detroit Lions website is great for getting information specific to that day's events. The website is very easy to use and was so interesting
that Ms. Shopper spent more time on it than she intended to. It is a great resource for families that want to participate in as many activities as they can when they
visit Ford Field.
2 Section/Location: Lions App
The Lions app is great but Ms. Shopper was unable to use it during the game because of the WIFI connection in the stadium. It would be nice if it was easier to load
because of the map feature. Mr. Shopper had to go meet friends in another section and tried to check the map for directions but it wouldn't load. The Light Show
experience is very cool as well.

Woodward Avenue Travel (for client use only) Page 19 2017 DEC 16 - LIONS VS BEARS - SHOP 4 - Digital Media