Page 20 - 2017 DEC 16 - LIONS VS BEARS - SHOP 4_Neat
P. 20

Digital Media

        3                    Section/Location: detroitlions.com
                                                        Question
        Compared to other NFL team websites, the Lions do a very good job with the design and user friendliness of their site. There is a lot of information available on the
        website but it is so well organized that it is not overwhelming.
                                                                           Shopper 3
        1                    Section/Location: detroitlions.com
        I signed up for email blasts on www.detroitlions.com.  I really like how it asks you which email promotions you would like to receive (i.e. Detroit Lions, Ford Field,
        Promotions).  It was very easy to sign up for this under the News tab.

        2                    Section/Location: Social Media
        Although I do not use Social Media for events that I attend, it was great to see all social media outlets for the Detroit Lions very easily outlined.

        3                    Section/Location: Instagram
        Ms. Shopper was not following Detroit Lions prior to this game.  She decided to follow.  Seeing the photo's and interviews are good.
                                                                           Shopper 4
        1                    Section/Location: Lions App
        We were not able to find a "search" feature on the Lions App, this would be a helpful addition.  When speaking with Guest Services about the Designated Drive
        Program they had a handout for finding the info on the app and also agreed that it was difficult to find.

        2                    Section/Location: Christmas Tree #
        We had a great time taking a picture with Santa, along with many other fans, there was a Lions Employee helping to take pictures which we appreciated. Perhaps
        adding signage with current hashtags for fans to share/upload their photos to would create more excitement.

        3                    Section/Location: Ford Field Facebook page
        On the Ford Field Facebook page it was nice that they noted other events going on Downtown which could cause additional traffic.

        4                    Section/Location: Ford Field Facebook page
        The Ford Field Face book page had good marketing ahead of time about the Lomas Brown and Herman Moore event.  Ms. Shopper could share it with Mr. Shopper.











    Woodward Avenue Travel (for client use only)                             Page 20                         2017 DEC 16 - LIONS VS BEARS - SHOP 4 - Digital Media
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