Page 21 - 2017 DEC 16 - LIONS VS BEARS - SHOP 4_Neat

Digital Media

Supervisor
Question
1 Section/Location: fordfield.com
When pulling up fordfield.com the Ford Field logo at top left is covering the words of the advertisement. See photo on page 21.

2 Section/Location: Instagram
Ms. Shopper follows detroitlionsnfl. The photos are always clear and entertaining.

3 Section/Location: Email blasts
Ms. Shopper likes receiving the email prior to the game with the Game Day events. This information is very useful for planning out our day at Ford Field.

4 Section/Location: fordfield.com
Ms. Shopper feels the detroitlions.com website is modern with very up to date graphics, unfortunately she does not feel the same when she looks at the
fordfield.com page. It seems like the two would have a similar look, but they do not, they do not have the same feel.

5 Section/Location: Lions App
The Lions App is very useful for Ms. Shopper, although the Face Paint Augmented Reality link does not work. Ms. Shopper is unsure what exactly she should see here,
but every time she taps it, it takes her out of the App.
6 Section/Location: Lions App
Ms. Shopper noticed the bot with Leo the virtual assistant, at the bottom of the Game Day tab. She had not seen this before. This seems to be a good feature.

Woodward Avenue Travel (for client use only) Page 21 2017 DEC 16 - LIONS VS BEARS - SHOP 4 - Digital Media