Page 126 - Operations & Procedures Manuals

EXTERNAL COMMUNICATIONS & MEDIA
STANDARD OPERATING PROCEDURE
PROCEDURE:
External Communications & Media
SOP REFERENCE #: 700.1
REVISION DATE:
REVISED BY:
RELATED POLICY:
Policy 700: External Communications
OBJECTIVE:
Policy 701: Media Response
Policy 702: Club Member Identification in Published Forums
Boys & Girls Clubs of Greater Scottsdale maintains a positive public image. The organization is affiliated with the National Boys & Girls Clubs of America brand. Only designated agents are authorized to speak on behalf of the organization. This includes written correspondence, interviews, articles, and social media outlets.
RESPONSIBLE PARTY:
All Staff
PROCEDURAL STEPS:
FREQUENCY/TIMING:
All inquiries on stories from the media should be referred to Boys & Girls Clubs of Greater Scottsdale’s Vice President of Marketing & Communications.
Staff members are prohibited from answering questions or commenting to any such inquiry unless directly assigned to do so by the Vice President of Marketing & Communications or CEO.
Staff are prohibited from providing public opinion on behalf of the organization or its brand.
In the case of an emergency, authorized personnel will follow the Crisis Communication Plan.
When posting Club member names – Social Media, Internet only the FIRST name and last INITIAL may be used.
For outside forums a Media Release must be signed by the members’ parent/guardian and returned to the Marketing Department. Boys & Girls Clubs of Greater Scottsdale media release cannot be transferred to other organizations/media outlets.
Ongoing
FORMS/DATABASE/OTHER
Media Release Form
INPUTS:
122