Page 96 - Operations & Procedures Manuals
P. 96
PROCEDURAL STEPS
Message Development (Prepare within 24 hours)
(cont’d):
Communications
Holding Statement/
Organizational
Responsible
CEO/COO/MarComm
Who Distributes
MarComm
Statement
Board Letter/
CEO/ MarComm
Communications
Parent/Guardian
COO/ MarComm
COO
Letter/
Communications
Staff Communications
COO/HR
COO/HR
CEO
Media Engagement:
Media statements can only be provided by approved personnel. The
CEO is the organization’s spokesperson. All media inquiries should go
to marketing/communications who will handle with CEO. If inquiry
begins at the Club, provide the person with the contact for
marketing/communications. Do not answer any questions or provide
comment other than, “Hello, all media inquiries are handled through our
Marketing and Communications Team, they can be reached at our
administrative office.”
FREQUENCY/TIMING:
Every Crisis/Emergency
FORMS/DATABASE/OTHE
Holding Statement, Crisis Communications/Letters
R INPUTS:
92
