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Page 14 PHOENIX January 3,1974SHOPPING IN, F\\im\\ -EI.'.!.;,;. uf.t| 7375\\U t,U N l\\M IU W 4 L 6 C IC 1 M N C C f I H E 3 C S 4 C S * C $217 Garfield Race (off 7* Avenue) 783~5436Antique design dresses, wraps, suits &- velvet Sailor pantsRecycled^ jeans,jackets &%u25a0 dungaree skirts Reindeer sv\\eate1 imrib western &%u25a0 Wawaian shirts Furs Storm coats. \Baggies Art Dsco jewelry &%u25a0 accessories Rflthwak%u2019 quirts... And bis, lots morethe LandI__ _ Antiquim^j'%u2014i I.'.--, tVilla Giulia lalMBirnfflilinl rItalian RestaurantSpecializing in Roman DishesWines and Liquor Served160 7th Ave. 965-2795 Hrs: 12-11 pmPark Slope's own Import Boutique - Dresses, Skirts,Tops, Jiloba s, Men's shirts from India, Mexico, Pakistan, Also New - A Full Line ol Children's imported Clothing.We invite comparisons.Feel free to come in and browse. We're proud of our prices and merchandise.THE LIQUORSHOPPEFeaturingthe mostextensiveline offine w ineinFree Park SloP%u00aeD elivery: 789-8608108A 7th A ve, bet,President & Union Sts.V7, O' r l%u25a07 P\d j u l y 'B r e a d *i.L T*k a j ) riv ifu /< .i> s O th la n d ) v ^ f t %u201c,rcpb ^ av? . (beWcvn e1* * 9,h) *-109-3179V ; B n n g in th is ad t o r s p e c ia l v a lu e s : %u00a3& i O u r D a ily b re a d H o n e y- 5 lb s ; V iregularly *4.50 %u2022, with this 3d *4 00 ; 7r V I Plus 7 2 (stress supplement B-complex)3iotabsP regularly ^ .so .withitiis ad ^7.50SVIIIAIF C C %u00ae S %u201e %u201eRedkin s Amino Pon Shampoo - 8 02. ^With this A d :$1.25 %u00ae 7 6 8 -5 6 5 4144 SEVENTH AVENUE, BROOKLYN BETWEEN CARROLL ST. AND GARFIELD PLG R O W ING TH IN G S Come see our newest shop... a ve rita b le T re a s u re tro v e o fr i0 I N i li U 9 j I V J - . | S ( %u00ab e n p %u00bb w I i n p c r r s :soaps, diied flowers and m s wets, men explore our hothouse-----. %u2014 - *ints and oursunole o f exotic piatnl paraphernalia (.soils, ipots.gro-lites).-o 72-7*1 Seventh Avenue%u00a3 / ) & r r . ttC P K C L V AMO UMCOCN11 Hies-Sunday ! 1:506:50^ 650-0918^ce is free and friendly?Tito Gonzalez at Joe and Ginny Michael's natural Food Store,Back to the Land. (Ann Mandelbaum Photo)BY EILEEN PLATZIncalcuable hours and unqualified energy account for the success of Joe and Ginny Michael%u2019s natural food store, BACK TO THE LAND, literally a %u2018super! market of chemical-less, good foods from radishes to organic pizza to peanut butter cake.Ginny Michael%u2019s became interested in health foods over 10 years ago after reading what may be called the gospel according to Adelle Davis. Inquisitive trips to Manhattan%u2019s various natural food stores taught Ginny a lot about good eating habits. No fanatics, she and Joe just feel better about eating better and confess to occasional slips-a potato chip here, a piece of candy there.When Ginny and Joe moved to Brooklyn, they were amazed that Park Slope had no natural food store. A native Brooklynite, Joe was then managing Harlow%u2019s Discotheque and returning to Brooklyn gave him an opportunity to get re-involved in local politic? and the founding of the South Brooklyn News. The business of opening a natural food store became Ginny%u2019s project. She took the matter in hand readily doing everything from ordering the food to stocking the shelves to sweeping the floors.Accustomed to supplying her entire household (except for paper products) from natural food stores, Ginny set up a complete line store, including meats shipped in from Arkansas and produce from California. Joesays that Ginny's not being a businessman accounts for BACK TO THE LAND'S success. She refused to work on retailer's standard mark up believing that if she kept prices low she could encourage more people to try natural foods and that volume could make up for the profit margin on each item. Mindful of the perishibility of health foods since they contain no preservatives, she scrutinized shelves daily discarding foods whose freshness was suspect. Joe observes that the amount of inventory Ginny threw away each week would make a businessman's blood boil.But Ginny%u2019s approach worked. Customers came from all over Brooklyn, and even Manhattan, to take advantage of BACK TOEEAEBEAMImported TeasOand Coffeesj 103-7 Av%u00ab. 789-5253MAW $t woodworksthe cab met makers mbrook inn. 7& Z union s t. 5,5]W FTTTO u-LJ'-%u00bblhKOPEN MUM -SA T.- INO.3 SEVENTH AVENUE / 6 2 2 -3 6 7 2F1MC EXOTICS BHD H O V < C P L %u00ab N T S ,T %u00a3 R R A R tU M Sf f fi A U t f C / L 0 n p U ir .C . A k in O C m i i ib.1/- * r* a a a i l- A U AT