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clockwise from left to right j c a n ja c o u c* o u t r ic h president l acaoemie culinaire oe France r c n eio a r e v e s b o h o o s pediatric oentist vito a n z a lo n e vice presidentZECKENOORf CO STEVEN OREEMMUM PRESIOENT AIMSLITE INC LIGHTING MARIE VINTICIMOUE ENGINEERING TECHNICIAN N Y COUNT Y DISTRICT ATTORNE Y S OFFICE URSULA SCHWERIN PRESIDENT NEW YORK CITY TECHNICAL COLLEGE ANTHONY CARRIS VICE PRESIDENT TRIO PACKAGING THOMAS QAEFURI MANAGER RCA AMERICAN COMMUNICATIONS INC LUISA IOLESIAS MANAGER COMPUTER ASSISTED DESIGN DEPT PRUDENTIAL BACHE SECURITIES EDWARD SAVOCA ASSOCIATE CHEMIST CON EDISON SAMUEL REED VICE PRESIDENT ASSOC CREATIVE OIRECTOR MINGO JONES ADVERTISING JOYCE WALKWITZ CLINICAL LAB TECHNOLOGIST LENOX HILL HOSPITAL RAYMOND PARKER TECHNICAL COORDINATOR ST LUKE S HOSPITALTO FORTY CAREERS!ADVERTISINGFor Complete And Up To Date Information On Brooklyn'sBooming World Of Business %u2014 - Its People And Trends %u2014 Make Sure To Read BROOKLYN,INC Every MonthCUNY Tech Sells Its Own In New CampaignThere is a strong alumni presence in thenew ad campaign launched by New York City Technical College this month.Not only does it feature 13 successfulalumni from the college%u2019s 40 year history %u2014including its president, Dr. Ursula Schwerin%u2014 but the campaign was created by aformer student.Walter Kaprielian, chairman and creativedirector of Kaprielian O%u2019Leary Advertising,has a special fondness for his alma mater.The account is a small one for the agency,which has billings of $12 million a year. Butit%u2019s a special one.%u201cCity Tech was an important step in myown career and my education there openeda number of doors for me,%u201d he says. %u201cIt%u2019sgreat for me to be able to give somethingback to my alma mater as well as let othersknow about the opportunities available tothem at the college.%u201dKaprielian, who receieved an AssociateDegree in Art and Advertising from the college in 1953, also knows quite a bit about thetheme of the new ad campaign %u2014 bridges.%u201cThere are a lot of bridges to cross forpeople who attend City Tech %u2014 emotional,economic. Many of the students who attendthe college cross the bridge from poverty toeconomic well-being. And there is also theBrooklyn Bridge %u2014 which links the college%u2019sBrooklyn Heights campus to Manhattan.%u201dHence, the 13 alumni in the advertisementare posed beneath the Brooklyn Bridge on abright spring day. Emblazoned across thead is the slogan: %u201cCross the Bridge to 40Careers. We Did! ... A Degree Grows inBrooklyn. Pick One!%u201dThe new campaign will include subwayposters and print advertisements in theNew York Times, New York Post and TheDaily News. The campaign runs throughJune 1987.New York City Technical College is theonly technical college in the City Universitysystem. It offers almost 40 degrees inbusiness, the health sciences, engineeringtechnologies and the liberal arts.Greater New York Completes Marketing BlitzThe Greater New York Savings Bankrecently completed a three-week mediablitz to announce the opening of the newlyrenovated Church Avenue branch%u2019s 24-hourAutomated Teller Machine.On three consecutive Saturdays duringthe summer the Greater held communitywide promotions to celebrate both therenovations on the bank, as well as thosecompleted on Lady Liberty. Bank patronswere given gifts ranging from green plantsto Liberty hand flags. In addition,sweepstakes drawings yielded bigger prizessuch as dinner for two at Windows on theWorld; a helicopter tour of Manhattan; anda 35mm Konica camera.T h o ^ %u2022 r a n t o r o l c n o o l o K r a t o H t h o r o n n t r a .tions by photographing people in front of athree-dimensional Statue of Liberty. %u201cEachof these exciting promotions captured thespirit and energy of this Brooklyn community,%u201d said Frank Wille, chairman andchief executive officer of the Greater. %u201cAndwe hope that in the months and years tocome this spirit and the partnership between Brooklyn and The Greater wUl continue to prosper and grow.%u201dNew VP For WilsonJim Hogan has been named vice president of Edwin Bird Wilson, Inc., advertisingand communications, and will supervise theManufacturers Hanover Trust Account forthat company.Hogan has been in the business for 20years, most recently with Young andRubicam, Inc. He has been responsible fornational product introductions, coordinationnf onrnnrato im affd fam nniffns and thpdevelopment of marketing plans.Edwin Bird Wilson, founded in 1916, is afull service agency for a broad range ofclients in service industries and high endconsumer products such as banking, insurance, municipal bonds and jewelry.We all came from different places, heritages and backgrounds. And we all crossed the bridge to making a dream happen when we enrolled at City Tech In just two years, you can have a degree and hands-on experience that can get you a job in the real world Day and evening classes; full or part time. Low tuition. Cross the bridge now! City Tech's outstanding, caring faculty will teach you how to cross the bridge to any of forty exciting careers. Just send the coupon to City Tech, 300 Jay Street, Brooklyn, NY 11201.A DEGREE GROWS IN BROOKLYN. PICK ONE!NEW YORKC IT Y UTECHNICALCOLLEGE THi CITY UNIVERSITY OF NEW YORK(718) 6 4 3 -8 5 9 5Name . _ _ _ . _Street Apt BRIDGE LUMBERCity State ZipCO. INC.503 Union Avenue Brooklyn Greenpoint-Williamsburg N e a r B ro o k ly n Q u e e n s E xp re ssw a yNo charge for deliveryOver $200.00Boom service forDry Wall WorkNew Kitchen CabinetDisplay AreaInstallation AvailableLumber Cut to SizeYOUR HOME SERVICE CENTEROpen 7 Days a Week718-387-0143Ask For Bob-John-Louie944 McDonald Ave. Brooklyn, N.Y. 11218 (at 18th Ave.)Z J %u2014 .... /718-871 1212 V7SAOPEN M on wed 900-600 %u2022 la te night Thursdays Fn 9 00200 %u2022 Closed 5ot %u2022 O pen Sun A le g a l Holidays1 ----------------\\%u2014 -----------r -Page 30, The Phoenlx/Brooklyn.inc Section Two, September 18,1986i