Page 14 - BD Playbook
P. 14

INTRODUCTION   ◆   STRATEGY & PROCESS   ◆   SOCIAL SELLING   ◆   COMPETITIVE ANALYSIS   ◆   MARKETING COLLABORATION  ◆   WRAP-UP                                                                                                                                                                                 STRATEGY & PROCESS



               Utilizing the right tools to gather information                                                                                                                              Uncovering capex budgets and plans is as easy as
               helps us stay one step ahead of the competition.                                                                                                                             opening the latest copy of a company’s annual report.


               google alerts                                                                                                                                                                annual reports









                                                                                                                                                                                                                                                                                                                                    2017
                                                                                                                                                                                                                                                                                                                                  Annual
                                                                                                                                                                                                                                                                                                                                  Report












                                                                                                                                                                                                                                                            Annual Report 2016















                            Nestlé Waters                                            Diageo                                        Procter & Gamble                                                                                                                                     1
                          Food & Beverage                                    Beer, Wine & Spirits                                  Consumer Goods

                                                                                                                                                                                                                                                                                                         40        The Procter & Gamble Company
                                                                                                                                                                                              2016  PepsiCo Annual Report  |  147
                                                                                                                                                                                                                                                    Million US dollar              2016   2015           Consolidated Statements of Cash Flows
                                                                                                                                                                                              Core Net ROIC Growth Reconciliation  Forward- Looking Statements
                                                                                                                                                                                                          Year Ended   Growth vs.                   Operating activities           2 769   9 867         Amounts in millions; Years ended June 30  2017  2016  2015
                                                                                                                                                                                                                                                    Profit .....................................................................................................................................
                                                                                                                                                                                                           12/31/16  Prior Year                     Interest, taxes and non-cash items included in profit ...................................................................    13 572   6 859   CASH AND CASH EQUIVALENTS, BEGINNING OF YEAR  $  7,102  $  6,836  $  8,548
                                                                                                                                                                                              ROIC Growth   15.2%  210 bps  This Annual Report contains statements reflecting our views about   Cash flow from operating activities before changes in working capital and use of   OPERATING ACTIVITIES
                                                                                                                                                                                               Impact of:         our  future  performance  that  constitute  “ forward- looking  state-  provisions .............................................................................................................................    16 341   16 726   Net earnings  15,411  10,604  7,144
                                                                                                                                                                                                                  ments”  within  the  meaning  of  the  Private  Securities  Litigation
                                                                                                                                                                                               Average Cash, Cash Equivalents and                   Change in working capital.........................................................................................................    173   1 786   Depreciation and amortization  2,820  3,078  3,134
                                                                                                                                                                                                Short-Term Investments  6.0  188  Reform  Act  of  1995  (Reform  Act).  Statements  that  constitute   Pension contributions and use of provisions ................................................................................    (470)  (449)  Loss on early extinguishment of debt  543  —  —
                                                                                                                                                                                               Interest Income  (0.2)  (10)    forward- looking  statements  within  the  meaning  of  the  Reform   Interest and taxes (paid)/received .............................................................................................    (5 977)   (3 964)  Share-based compensation expense  351  335  337
                                                                                                                                                                                                                                                                                        22
                                                                                                                                                                                               Tax on Interest Income  0.1  4  Act are generally identified through the inclusion of words such   Dividends received ..................................................................................................................    10 110  43   14 121   Deferred income taxes  (601)  (815)  (803)
                                                                                                                                                                                                                                                    Cash flow from operating activities ......................................................................................
                                                                                                                                                                                               Commodity Mark-to-Market Net Impact  (0.2)  (19)  as  “aim,”  “anticipate,”  “believe,”  “drive,”  “estimate,”  “expect,”   Gain on sale of assets  (5,490)  (41)  (766)
                                                                                                                                                                                               Restructuring and Impairment Charges  0.1  (10)  “expressed  confidence,”  “forecast,”  “future,”  “goal,”  “guidance,”   Investing activities   —
                                                                                                                                                                                                                                                                                  (4 768)
                                                                                                                                                                                               Charges Related to the Transaction with   “intend,”  “may,”  “objective,”  “outlook,”  “plan,”  “position,”  “poten-  Net capex ...............................................................................................................................    (65 166)   (4 337)  -   Venezuela deconsolidation charge  —  450 —  2,028
                                                                                                                                                                                                                                                                                                                                            2,174
                                                                                                                                                                                                                                                    Acquisition of SABMiller, net of cash acquired .............................................................................
                                                                                                                                                                                                                                                                                                         Goodwill and intangible asset impairment charges
                                                                                                                                                                                                Tingyi      0.6  50  tial,”  “project,”  “seek,”  “should,”  “strategy,”  “target,”  “will”  or   Proceeds from SABMiller transaction-related divestitures ..............................................................    16 342   -
                                                                                                                                                                                               Pension-Related Settlement Charge/  similar statements or variations of such words and other simi-  Acquisition and sale of other subsidiaries, net of cash acquired/disposed of ....................................    (792)  (918)  Change in accounts receivable  (322)  35  349
                                                                                                                                                                                                (Benefits)  0.3  42  lar  expressions.  All  statements  addressing  our  future  operating   Proceeds from the sale/(acquisition) of investment in short-term debt securities .............................    (5 583)   169  Change in inventories  71  116  313
                                                                                                                                                                                                                                                                                   146
                                                                                                                                                                                                                                                                                        397
                                                                                                                                                                                               Venezuela Impairment Charges  (0.5)  (316)  performance,  and  statements  addressing  events  and  develop-  Net of tax proceeds from the sale of assets held for sale ..............................................................    (256)  (241)  Change in accounts payable, accrued and other liabilities  (149)  1,285  928
                                                                                                                                                                                                                                                    Other .....................................................................................................................................
                                                                                                                                                                                               Tax Benefits  0.1  49                                Cash flow from investing activities .......................................................................................    (60 077)   (4 930)   Change in other operating assets and liabilities  (43)  204  (976)
                                                                                                                                                                                              Core Net ROIC  21.5%  190 bps  ments  that  we  expect  or  anticipate  will  occur  in  the  future,  are   Other                    162  184  746
                                                                                                                                                                                                                    forward- looking statements within the meaning of the Reform Act.   Financing activities
                                                                                                                                                                                                                  These  forward- looking statements are based on currently avail-  Dividends paid ........................................................................................................................    (8 450)   (7 966)   TOTAL OPERATING ACTIVITIES  12,753  15,435  14,608
                                                                                                                                                                                              Net Cash Provided by Operating Activities Reconciliation  able  information,  operating  plans  and  projections  about  future   Net (payments on)/proceeds from borrowings ............................................................................    62 675  -   457  5  INVESTING ACTIVITIES
                                                                                                                                                                                                                                                    Net proceeds from the issue of share capital ...............................................................................
                                                                                                                                                                                                          Year Ended  events and trends. They inherently involve risks and uncertainties   Share buyback ........................................................................................................................    -   (1 000)  Capital expenditures  (3,384)  (3,314)  (3,736)
                                                                                                                                                                                                         12/31/16  12/26/15  Change  that  could  cause  actual  results  to  differ  materially  from  those   Other (including net finance (cost)/income other than interest) .....................................................    (3 494)   (777)   Proceeds from asset sales  571  432  4,498
                                                                                                                                                                                              Net Cash Provided by Operating   predicted in any such  forward- looking statement. These risks and   Cash flow from financing activities .......................................................................................    50 731   (9 281)   Cash related to deconsolidated Venezuela operations  —  —  (908)
                                                                                                                                                                                               Activities    $ 10,404   $ 10,580  (2)%  uncertainties  include,  but  are  not  limited  to,  those  described  in   Net increase/(decrease) in cash and cash equivalents ........................................................    764   (90)   Acquisitions, net of cash acquired  (16)  (186)  (137)
                                                                                                                                                                                              Capital Spending     (3,040)  (2,758)  “Item 1A. Risk Factors” on pages 10–27 of our Annual Report on      Purchases of short-term investments  (4,843)  (2,815)  (3,647)
                                                                                                                                                                                              Sales of Property, Plant and Equipment  99  86  Form 10-K and “Item 7. Management’s Discussion and Analysis of   Proceeds from sales and maturities of short-term investments  1,488  1,354  1,203
                                                                                                                                                                                              Free Cash Flow      7,463  7,908  Financial Condition and Results of Operations —  Our Business —          Pre-divestiture addition of restricted cash related to the Beauty Brands divestiture  (874)  (996)  —
                                                                                                                                                                                              Payments Related to Restructuring                                                                          Cash transferred at closing related to the Beauty Brands divestiture  (475)  —  —
                                                                                                                                                                                               Charges       125  163  Our Business Risks” of our Annual Report on Form 10-K included                    Release of restricted cash upon closing of the Beauty Brands divestiture  1,870  —  —
                                                                                                                                                                                              Discretionary Pension Contributions      459  -  herewith. Investors are cautioned not to place undue reliance on   Cash transferred in Batteries divestiture  —  (143)  —
                                                                                                                                                                                              Pension-Related Settlements  -  88  any such  forward- looking statements, which speak only as of the
                                                                                                                                                                                              Net Cash Received Related to Interest    date they are made. We undertake no obligation to update any      Change in other investments  (26)  93  (163)
                                                                                                                                                                                               Rate Swaps  (5)  -    forward- looking statement, whether as a result of new informa-                     TOTAL INVESTING ACTIVITIES  (5,689)  (5,575)  (2,890)
                                                                                                                                                                                              Net Cash Tax Benefit Related to   tion, future events or otherwise.                                        FINANCING ACTIVITIES
                                                                                                                                                                                               Discretionary Pension Contributions  (151)  -                                                             Dividends to shareholders  (7,236)  (7,436)  (7,287)
                                                                                                                                                                                              Net Cash Tax Benefit Related to                                                                            Change in short-term debt  2,727  (418)  (2,580)
                                                                                                                                                                                               Restructuring Charges  (22)  -                                                                            Additions to long-term debt  3,603  3,916  2,138
                                                                                                                                                                                              Net Cash Tax Benefit Related to Debt                                                                       Reductions of long-term debt  (4,931) (1)  (2,213)  (3,512)
                                                                                                                                                                                               Redemption Charge  (83)  -
                                                                                                                                                                                              Net Cash Tax Benefit Related to Pension-                                                                   Treasury stock purchases  (5,204)  (4,004)  (4,604)
                                                                                                                                                                                               Related Settlements  -  (31)                                                                              Treasury stock from cash infused in Batteries divestiture  —  (1,730)  —
                                                                                                                                                                                              Free Cash Flow Excluding Above Items    $  7,786   $  8,128  (4)%                                          Impact of stock options and other  2,473  2,672  2,826
                                                                                                                                                                                                                                                                                                         TOTAL FINANCING ACTIVITIES  (8,568)  (9,213)  (13,019)
                                                                                                                                                                                              Total Operating Profit Reconciliation                                                                      EFFECT OF EXCHANGE RATE CHANGES ON CASH AND CASH  (29)  (381)  (411)
                                                                                                                                                                                                                                                                                                         EQUIVALENTS
                                                                                                                                                                                                          Year Ended                                                                                     CHANGE IN CASH AND CASH EQUIVALENTS  (1,533)  266  (1,712)
                                                                                                                                                                                                         12/31/16  12/26/15  Growth                                                                      CASH AND CASH EQUIVALENTS, END OF YEAR  $  5,569  $  7,102  $  6,836
                                                                                                                                                                                              Reported Operating Profit    $  9,785  $ 8,353  17%                                                        SUPPLEMENTAL DISCLOSURE
                                                                                                                                                                                              Commodity Mark-to-Market Net Impact  (167)  (11)                                                           Cash payments for interest  $  518  $  569  $  678
                                                                                                                                                                                              Restructuring and Impairment Charges  160  230                                                                                        3,714
                                                                                                                                                                                              Charges Related to the Transaction with                                                                    Cash payment for income taxes  —  3,730  4,558 —
                                                                                                                                                                                                                                                                                                                                        4,213
                                                                                                                                                                                                                                                                                                         Divestiture of Batteries business in exchange for shares of P&G stock  (2)
                                                                                                                                                                                               Tingyi     373  73
                                                                                                                                                                                              Pension-Related Settlement Charge/                                                                         Divestiture of Beauty business in exchange for shares of P&G stock and assumption of debt  11,360  —  —
                                                                                                                                                                                               (Benefits)  242  (67)                                                                                     Assets acquired through non-cash capital leases are immaterial for all periods.
                                                                                                                                                                                              Venezuela Impairment Charges  -  1,359                                                                     (1)    Includes $543 of costs related to early extinguishment of debt.
                                                                                                                                                                                              Core Operating Profit    $ 10,393  $ 9,937  5%                                                             (2)    Includes $1,730 from cash infused into the Batteries business pursuant to the divestiture agreement (see Note 13).
                                                                                                                                                                                              Note — Certain amounts above may not sum due to rounding.
                                                                                                                                                                                                                                                                                                         See accompanying Notes to Consolidated Financial Statements.
                                                                                                                                                                                                                                                                                       5
            14    CPG Marketing & Business Development | Training Guide 2018                                                                                                                                                                                                                   CPG Marketing & Business Development | Training Guide 2018    15
   9   10   11   12   13   14   15   16   17   18   19