Page 9 - BD Playbook
P. 9

INTRODUCTION   ◆   STRATEGY & PROCESS   ◆   SOCIAL SELLING   ◆   COMPETITIVE ANALYSIS   ◆   MARKETING COLLABORATION  ◆   WRAP-UP               STRATEGY & PROCESS
                                                                                                                           PEPSICO BAKERY INNOVATION CENTER
                                                                                                                               MONTERREY, NUEVO LEON, MEXICO






 Industry knowledge and insights are
 key to finding the right customers.







 strategy




 & process













 Haskell offers a unique, integrated service to the



 marketplace and does so with a culture that intends


 to deliver value to the customer. History shows we


 are good at what we do and we seek customers who


 seek partnerships and shared objectives. Ultimately,


 relationships are the foundation of new opportunities


 and growth for Haskell.




 Through ‘farming’ (existing/past clients) and ‘hunting’



 (new clients) efforts, we utilize Haskell’s Architecture,


 Engineering, Construction (AEC), and Consulting Service


 offerings to authentically and transparently generate             “       An investment in knowledge


 opportunities for smart growth.                                           always pays the best interest.

                                                                                                                             - benjamin franklin





 8    CPG Marketing & Business Development | Training Guide 2018                                               CPG Marketing & Business Development | Training Guide 2018    9
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