Page 9 - BD Playbook
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INTRODUCTION ◆ STRATEGY & PROCESS ◆ SOCIAL SELLING ◆ COMPETITIVE ANALYSIS ◆ MARKETING COLLABORATION ◆ WRAP-UP STRATEGY & PROCESS
PEPSICO BAKERY INNOVATION CENTER
MONTERREY, NUEVO LEON, MEXICO
Industry knowledge and insights are
key to finding the right customers.
strategy
& process
Haskell offers a unique, integrated service to the
marketplace and does so with a culture that intends
to deliver value to the customer. History shows we
are good at what we do and we seek customers who
seek partnerships and shared objectives. Ultimately,
relationships are the foundation of new opportunities
and growth for Haskell.
Through ‘farming’ (existing/past clients) and ‘hunting’
(new clients) efforts, we utilize Haskell’s Architecture,
Engineering, Construction (AEC), and Consulting Service
offerings to authentically and transparently generate “ An investment in knowledge
opportunities for smart growth. always pays the best interest.
- benjamin franklin
8 CPG Marketing & Business Development | Training Guide 2018 CPG Marketing & Business Development | Training Guide 2018 9

