Page 5 - BD Playbook
P. 5
INTRODUCTION ◆ STRATEGY & PROCESS ◆ SOCIAL SELLING ◆ COMPETITIVE ANALYSIS ◆ MARKETING COLLABORATION ◆ WRAP-UP INTRODUCTION
Within this guide are the keys to building
a scalable, targeted customer base.
introduction
Haskell’s Marketing & Business Development (BD) team
is dedicated to engaging with prospective customers
in a considerate, systematic, and scalable manner.
Our goal is to engage with the broad marketplace
of potential customers, cultivating new relationships,
generating new sales opportunities and expanding
the Haskell brand.
These efforts identify the best projects for the Haskell
enterprise, assure effective engagement, and thereby
grow sales, customers, and contribution. BD strategies
and success, paired with Marketing & Account “ If everyone is moving forward
together, then success takes
Management best practices, assure incremental growth
care of itself. - henry ford
through new customers while retaining and expanding
opportunities with existing customers.
4 CPG Marketing & Business Development | Training Guide 2018 CPG Marketing & Business Development | Training Guide 2018 5
