Page 8 - BD Playbook

INTRODUCTION ◆ STRATEGY & PROCESS ◆ SOCIAL SELLING ◆ COMPETITIVE ANALYSIS ◆ MARKETING COLLABORATION ◆ WRAP-UP STRATEGY & PROCESS
PEPSICO BAKERY INNOVATION CENTER
MONTERREY, NUEVO LEON, MEXICO

Industry knowledge and insights are
key to finding the right customers.

strategy

& process

Haskell offers a unique, integrated service to the

marketplace and does so with a culture that intends

to deliver value to the customer. History shows we

are good at what we do and we seek customers who

seek partnerships and shared objectives. Ultimately,

relationships are the foundation of new opportunities

and growth for Haskell.

Through ‘farming’ (existing/past clients) and ‘hunting’

(new clients) efforts, we utilize Haskell’s Architecture,

Engineering, Construction (AEC), and Consulting Service

offerings to authentically and transparently generate “ An investment in knowledge

opportunities for smart growth. always pays the best interest.

- benjamin franklin

8 CPG Marketing & Business Development | Training Guide 2018 CPG Marketing & Business Development | Training Guide 2018 9