Page 4 - BD Playbook

INTRODUCTION ◆ STRATEGY & PROCESS ◆ SOCIAL SELLING ◆ COMPETITIVE ANALYSIS ◆ MARKETING COLLABORATION ◆ WRAP-UP INTRODUCTION

Within this guide are the keys to building
a scalable, targeted customer base.

introduction

Haskell’s Marketing & Business Development (BD) team

is dedicated to engaging with prospective customers

in a considerate, systematic, and scalable manner.

Our goal is to engage with the broad marketplace

of potential customers, cultivating new relationships,

generating new sales opportunities and expanding

the Haskell brand.

These efforts identify the best projects for the Haskell

enterprise, assure effective engagement, and thereby

grow sales, customers, and contribution. BD strategies

and success, paired with Marketing & Account “ If everyone is moving forward
together, then success takes
Management best practices, assure incremental growth

care of itself. - henry ford
through new customers while retaining and expanding

opportunities with existing customers.

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