Page 18 - BD Playbook

INTRODUCTION ◆ STRATEGY & PROCESS ◆ SOCIAL SELLING ◆ COMPETITIVE ANALYSIS ◆ MARKETING COLLABORATION ◆ WRAP-UP STRATEGY & PROCESS

client prospect matrix (cpm) CPG Case Study

Food & Beverage Consumer Products

BEER, WINE & SPIRITS BEVERAGE FOOD HOUSEHOLD GOODS PROCESSING / TECHNOLOGY DURABLES

BEER Berringer Blass JUICE WATER / SOFT BAKED SNACKS SweetWorks Keystone Foods Flowers Foods PAPER / TISSUE Siam Pulp & Amway AGRICULTURAL Ampacet AUTOMOTIVE
ABInBev Jackson V8/Campbell’s DRINKS Post Holdings The Chocolate Land O’Frost Food Source SCA Paper Mary Kay ADM A. Schulman, inc Goodyear
SABMiller DFV Wines Simply Orange Coca-Cola Frito Lay Factory Lopez Foods, Inc. International Clearwater Paper Verso Paper Nu Skin Bunge Dura line Michelin
Holdings
Heineken Trinchero Minute Maid PepsiCo Kellogg The Topps Maple Leaf Foods Gold Standard International Yuen Foong Yu Revlon Cargill ISCO Flex-N-Gate
Baking
Company, Inc.
Carlsberg Constellation Tropicana Dr. Pepper/Snapple General Mills Tootsie Roll Inc. Hansmann’s Mills Paper Paper Avon Monsanto AMCOR American Biltrite
China Resource Castel Harvest Hill Cott Dare Foods Industries Inc. National Beef Inc. Orchid Paper P H Glatfelter IFF DowDupont Nypro Sentury Tire
Pabst E&J Gallo Ceres National Beverage Snyders Lance Wertz Candy Co. O K Foods Inc Krispy Kreme Sun Paper Lee & Man Paper Sensient Altria Aptar Group Tesla
Products
Tsingtao Treasury Wine Del Monte Danone Quaker Oats Wilbur Chocolate Perdue Farms Inc Kwik Trip Kruger Products Louisiana-Pacific Technologies Ingredion Tredegar Continental Tire
Asahi Concha Santa Cruz Nestle Utz Co., Inc. Pilgrim’s Pride Corp. La Tortilla Factory Temple Inland DEFINING Johnson & Bayer Cropscience Pactiv
Hansol Paper
Johnson
Yuengling Changyu Naked Diamond Foods, Inc Willy Wonka Prestige Farms Inc Mission Foods Verso Corp THE TARGETS Clorox Syngenta Pratt Industries APPAREL /
Rayonier
Boston Beer Casella Welches SPORTS / ENERGY Diaz Foods Sanderson Farms Mrs. Smith Bakery Sofidel helps put more in L Brands Louis Dreyfus Rexam Plc TEXTILES
Cheng Loong
Bass Accolade odwalla Monster Evans Food MEAT / POULTRY Smithfield Foods Pegasus Foods Wausau Paper Mercer Guthy Renker CHS cascades Nike
International
Arkell's China Foods Honest Kids Red Bull Frito-Lay Inc. Tyson Foods Swift & Co Pillsbury Domtar the top of the sales Jarden Rye Imperial Tobacco American Adidas
Catalyst
Achel Trinchero Oceran Spray Rockstar Hanover Foods Sanderson Farms Tyson Foods Schwans Bakery H.B. Fuller funnel and create Elizabeth Arden British American Packaging Corp Christian Dior
D.G. Yuengling Bolthouse Farms Big Red Corporation Lopez Foods Wayne Farms Sterling Foods Ltd. Rock Tenn Shan Dong Sun Zep Tobacco Print Pack Inditex
accountabilities.
Boston Beer SPIRITS Gatorade Keebler Company Simmons Foods Weston Foods Inc. Smurfit-Stone Paper Jafra Japan Tobacco Victory Packaging Cheil Industries
Sierra Nevada Diageo COFFEE / TEA Powerade King Nut Co. American Foods INGREDIENTS Wonder Bread MeadWestvaco Moelven Luminex Packaging Corp of TJ Maxx
America
New Belgium Pernod Ricard Kraft Lance Inc. Group Barilla Weyerhaeuser Wausau-Mosinee Kao Corporation PACKAGING Coveris Kering
Paper
PRODUCTS
Gambrinus Beam Suntory Nestle DAIRY Martin's Potato West Liberty Foods McCormick FROZEN AbitibiBowater Shandong Huatai Bemis Genpak VF Corporation
Chips Inc
Lagunitas Bacardi Sara Lee Nestle USA Mexi-Snax Inc. Ok Foods Lesaffre Group Mccain Foods Sonoco Paper HOME CARE Berry Plastics ProAmpac Ralph Lauren
Bell's Brewery Brown-Forman J.M. Smucker Dean Foods Mondelez Sofina Foods Simplot Graphic Packaging Norbord 3M Avery Dennison Bostik Hanesbrands
Deschutes Moet-Hennessy Starbucks Saputo International JBS FOODSERVICE ConAgra Foods Cascades Plum Creek Henkel IPG Under Armour
Minhas Gruppo-Campari Tchibo Land O’Lakes THE CPM Smithfield Campbells Soup Schwan’s NewPage Timber SC Johnson Newell Brands TECHNOLOGY Keer America
Monogram Food
HIGHLIGHTS
Stone Brewing Alko Aldi Dairy Farmers Solutions Butterball llc JM Smucker Amy Food Inc. Corporation Appleton Papers Clorox Owens-Illinois Medtronic Invista
Red Brick Thai Beverage Melitta Schreiber Mrs. Fishers Potato Agribeef Lidistri Custom Foods Inc West Fraser KapStone Paper Church & Dwight Sonoco Johnson & Johnson
Chips
Anchor William Grant Lavazza Kraft 600± TOP TIER Boar’s Head Fuji Food Products Diaz Foods Timber and Packaging Reckitt Benckiser Ball John Deere BUILDING
Provisions
PRODUCTS
CLIENT TARGETS…
Allagash Remy Cointreau Segafredo Agropur Co-op Nabisco Cargill, Inc HEB Hanover Foods Nine Dragons Reynolds Tupperware Catepillar Boral
Edrington Douwe Egberts Great Lakes Cheese Pinnacle Foods Corp. Hillshire Brands Publix Frozen Foods Paper Holdings PERSONAL EcoLab Brands Johnson Controls
CARE
Quaker Oats
WINE ThaiBev Twinings Leprino suggesting we work Johnsonville Wegmans Distribution Shandong P&G KIK Custom Graham Packaging Emerson PPG
CertainTeed
Chenming
with approximately
E&J Gallo Pernod-Ricard Lipton Prairie Farms Seneca Snack Co OSI Group Lamb Weston Mitsubishi Paper Unilever Products Silgan Plastics Whirlpool National Gypsum
Constellation Luxco Wissotzky Grupo Lala Shearer's Foods, Inc. Tyson Foods, Inc. BAKERY McCain Foods USA, Packaging Corp of L’Oreal Seventh DeWal Industries Stanley Black & Owens Corning
Snyder’s-Lance, Inc.
Wine Group Heaven Hill Akbar Kroger 10% of the Advance Food Bimbo Bakeries Inc. America Colgate- Generation Sealed Air Decker Weyerhaeuser
Stacy's Pita Chips
Bronco Wine Song Dog Tetley Parmalat marketplace. Company Arzta Foods Group National Frozen Canfor Palmolive Coporation CTDI Georgia Pacific
Foods
Diageo Distilling Tassimo CA. Dairies The Kelloggs Alpine Foods, Inc. Flowers Foods Pinnacle Foods Boise Cascade Bausch and Lomb JM Eagle Boston Scientific M-D Building
Company
Brown-Forman Bently Heritage Arizona Southwest Cheese Wortz Co American Seafoods Weston Foods Pioneer Frozen Boise Inc. Coty Polyone Products
Distillery
In 2017 the Jport Danone Group LLC Hillshire Brands / Foods Sino Forest Edgewell
Sara Lee
The CPM is the
Haskell CPG Group, Tim Hortons Land O’Lakes CANDY / Burger Maker Inc. Kellogg Company Superior Foods Universal Forest Personal Care RELATIONSHIPS
Glanbia
Estee Lauder
Cagle’s Farms, Inc.
Products
first step in a
had FEWER THAN 75 Uji Daisy CONFECTIONERY Carolina Pride AB Mauri Sysco Corporation Tembec ARE ALWAYS FIRST,
Shizouka
Nestle
Windsor Foods
‘READY-AIM-FIRE’
UNIQUE CUSTOMERS. Prefecture Chobani Mondelez Foods, Inc. Bimbo Bakeries but an academic and
USA
Gorton’s Seafood
APPROACH
But the POTENTIAL Green Mountain Kerry Imperial Sugar Hickory Farms Inc. Blue Bonnet Bakery FRESH disciplined approach
Farmer Brothers
Carolina Foods, Inc.
FOR GROWTH IS Hershey Foods Hormel Foods TO BD. Agro Fresh to BD is scalable and
Corporation
Dare Foods
Growers Express
Corporation
SIGNIFICANT. Wrigley J Bar B Foods Diamond Bakery Dole
CadburyAdams JBS USA Dunkin’ Donuts Zentis repeatable.
Mars Incorporated Jack Link’s Beef Einstein Noah
Reese’s Company Jerky Group
Sweet Candy Co. Jimmy Dean Foods Fleischmann’s Yeast
18 CPG Marketing & Business Development | Training Guide 2018 CPG Marketing & Business Development | Training Guide 2018 19