Page 20 - BD Playbook
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INTRODUCTION ◆ STRATEGY & PROCESS ◆ SOCIAL SELLING ◆ COMPETITIVE ANALYSIS ◆ MARKETING COLLABORATION ◆ WRAP-UP SOCIAL SELLING
BENTLY HERITAGE DISTILLERY
MINDEN, NEVADA
After target prospects are identified,
engaging with the right decision makers is key.
social
selling
Haskell practices “Social Selling” through the use
of LinkedIn Sales Navigator which is a tool within
the professional social network that can focus on
the right people, stay informed with insights,
and build relationships.
“ If opportunity doesn’t
knock...build a door. - milton berle
20 CPG Marketing & Business Development | Training Guide 2018 CPG Marketing & Business Development | Training Guide 2018 21
