Page 24 - BD Playbook

INTRODUCTION ◆ STRATEGY & PROCESS ◆ SOCIAL SELLING ◆ COMPETITIVE ANALYSIS ◆ MARKETING COLLABORATION ◆ WRAP-UP SOCIAL SELLING

The more Haskell posts interesting and helpful content,

the more we will be perceived as a thought leader.

key performance tips DOS &

DON’TS

ENHANCE YOUR PROFILE BUILD CONNECTIONS SHARE RELEVANT CONTENT ü DO join group pages
with strong following.
◆ Add descriptions to your job roles. ◆ Endorse people. When you endorse ◆ Use the Haskell Company page

You do not have to add all of your others, people usually return the as a reference to see what has ü DO read what other
professionals are posting.
experience, but if it offers more favor. When people endorse you, recently been added to the website.

depth to your profile, add it. Including the more your expertise is validated ü DO identify engaging posts.
◆ Share content that is relative
accomplishments, project performance, for those that do not know you. ü DO comment on
to your audience. In other words,
and results are encouraged. active discussions.
◆ Write recommendations. Like don’t share, just to share. You

◆ Write a short summary of who you are endorsements, people will usually write a lose your respect that way. ü DO use links to offer context.
and what your goal is as a professional. recommendation for you after you write DO respond to comments.
◆ Attach a comment to every ü
one for them. This also adds credibility.
◆ Ensure your profile is scannable. In a post. You’re human. Be human. ü DO update bimonthly.

world of short attention spans, people ◆ Join groups. Search for industry Don’t just share links, share û

want to scan. Add spaces between big magazines and trade associations why you are sharing it! DON’T post links
alone without context.
ideas and avoid long chunky paragraphs. to connect with people that you
◆ Share content in your groups. Make
have something in common with. û DON’T reference only
◆ Personalize your URL. By doing this, sure what you are sharing is relative Haskell when posting.
For Business Development purposes,
people are much more likely to find you. to your fellow group members.
engage in groups where prospects are û DON’T post only one
interacting. You can see which groups ◆ Remember that you do not have kind of Haskell content.

they are in by viewing their profile. to post Haskell content exclusively. û DON’T advertise skills.

THE MORE YOU “LIKE”, “COMMENT,” AND ” SHARE” YOUR STATUS UPDATES, AS WELL AS OTHER If you see an interesting article
in a trade magazine, share it! û DON’T post excessively.
PEOPLE’S STATUS UPDATES, THE MORE IT ASSISTS WITH HASKELL’S MARKETING EFFORTS .
û DON’T discuss controversial topics.

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