Page 27 - BD Playbook

INTRODUCTION ◆ STRATEGY & PROCESS ◆ SOCIAL SELLING ◆ COMPETITIVE ANALYSIS ◆ MARKETING COLLABORATION ◆ WRAP-UP SOCIAL SELLING

Beyond LinkedIn, another effective means for reaching CPG CASE STUDY | In the End, Persistence Pays

prospects is through cold email introductions.
email messaging

Dear Allen, March 14, 2017 January 9, 2018
Allen,
It was a pleasure speaking to you yesterday. Thank you for taking the time
to discuss Haskell’s capabilities. I have not heard back from you, I know you are busy and want to be respectful
CPG Case Study | Example Email As discussed, please find attached a focused presentation on Capital of your time. Bill Rudder, Regional VP for California, will be in your area the
week of 2/19. We welcome an onsite follow-up meeting.
Hi Mr. Busain, Optimization that Haskell has performed for our clients. Our project team
can assist with identifying, if this option makes sense based on your capital Haskell wants the opportunity to be on the ground level to assist
business objectives. You mentioned some of your initiatives are palletizing, with new projects.
Jamie Bailey here with The Haskell Company. I am the Lead Manager of Business Development brownfields, and warehousing. We can apply this method to all three if needed. Let me know if you are available,
We will provide a quick summary of our approach to all three next week. Jamie
for our Consumer & Packaged Goods Division. By way of this email, I would like to introduce you I have also included links to the Haskell website with a few additional
case studies and videos:
to The Haskell Company.
• http://www.haskell.com/Services/System-Analytics-Modeling
• http://www.haskell.com/Services/System-Analytics-Modeling/Simulation
In a nutshell, Haskell has 19 global offices (Headquarters Jacksonville, FL), 1300+ employees • http://www.haskell.com/Services/System-Analytics-Modeling/Emulation January 18, 2018
We would like to continue our dialogue and explore opportunities for our Jamie,
and around $900M in revenue. One of our largest offices is in Mexico City close to your companies to do business together. Haskell is ready to take the next step and
start on our first project together. I will be out of town the entire week of 2/19, maybe next time.
operations. We specialize in the integrated delivery of complex manufacturing facilities.
Sincerely, Thanks,
Our experts specialize in facilities, process and packaging engineering/construction for Jamie Allen
industrial manufacturing.

We have grown with the following customers: Constellation Brands (10+ years), AB Inbev June 28, 2017 February 20, 2018

(40+ years), MillerCoors (10+ years), Modelo, and many others. Greetings Allen, Allen,

JP Saenz, Haskell Executive Vice President & COO, welcomes an onsite meeting in Miami Paul and I enjoyed visiting with you in March and trust all is going well. Our I know you are traveling this week and want to make sure I am respectful
offices in San Diego and Livermore are still hard at work executing many of your time. As you can tell, Haskell is eager to get on the ground level with
or we can make a visit to LATAM. His summary is below. capital projects. It served as a reminder to check in with you and see if Haskell Ventura and earn your business.
can be of service on line optimization, facility, process or packaging needs. My
meeting notes suggest you might be looking at a brownfield site to convert Can you please let me know if you have availability for an onsite visit at your
Please let me know if you or anyone managing capital project activity has availability to meet into a food plant, and some upcoming palletizing projects. operations the week of March 5th? Bill Rudder, VP of our regional office,
welcomes an introductory meeting.
We welcome a follow-up call or meeting.
with JP Saenz. All my best, Let me know if this works,
Jamie
Warmest Regards, Kind Regards,
Jamie
Jamie

December 12, 2017
February 20, 2018
John-Paul Saenz Hi Allen,
EVP & COO – The Haskell Company Last we chatted, you requested that I get in touch in January 2018. I may be Jamie,
John-Paul Saenz manages and leads The Haskell Company operations, which a month early, but I figured it’d be worth checking-in. Have you given any I am available on March 5 at 9:00 a.m., 10:30 a.m. or after 2:00 p.m..
additional thought to a good first project for Haskell to partner on?
is dedicated to engineering and building facilities for world-class multinational Haskell is starting an office in January 2018 in LA, which gives us three Also available March 7 before noon.
clients in the food and beverage, beer, wine and spirits, consumer products and offices close to you. Let me know if any of those times work.
biotechnology and pharmaceutical markets. During his tenure with Haskell, he We would be happy to do a quick re-introduction on the phone - Allen
and answer any questions.
has worked on more than 50 projects for large international and Fortune 500 What does your calendar look like to talk in January?
companies and has led global business and EPC Delivery initiatives. Respectfully, After only 11 months...SUCCESS!
Jamie Scheduled a meeting with the VP of Engineering for a leader in
the foodservice, retail, and ingredient manufacturing industry.

26 CPG Marketing & Business Development | Training Guide 2018 CPG Marketing & Business Development | Training Guide 2018 27