Page 32 - BD Playbook
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INTRODUCTION   ◆   STRATEGY  & PROCESS  ◆   SOCIAL SELLING    ◆   COMPETITIVE ANALYSIS   ◆   MARKETING COLLABORATION   ◆   WRAP-UP                                                                                                                                                                              COMPETITIVE ANALYSIS











               FOUNDED: 1975                                        FOUNDED: 1898                                     FOUNDED: 1960                                                         FOUNDED: 1985                                       FOUNDED: 1885                                      FOUNDED: 1987
               HQ: Sioux City, Iowa                                 HQ: Kansas City, Missouri                         HQ: Lexington, Kentucky                                               HQ: Jacksonville, Florida                           HQ: Clayton, Missouri                              HQ: Springfield, Massachusetts
               EMPLOYEES: 51-200                                    EMPLOYEES: 5,700                                  EMPLOYEES: 501-1000                                                   EMPLOYEES: 600                                      EMPLOYEES: 11,000+                                 EMPLOYEES: 385
               Gleeson Constructors & Engineers, L.L.C.,            Burns & McDonnell is a full-service               Gray Construction is a pioneer in design-build                        A fully integrated firm focused on design,          Barry-Wehmiller is a global supplier of            The Dennis Group’s sole focus is designing
               headquartered in Sioux City, Iowa, is a              engineering, architecture, construction,          specializing in engineering, architecture, and                        engineering, construction, and mechanical           manufacturing technology and services              and building food processing facilities. They
               design-build, merit shop contractor                  environmental and consulting firm that            construction services to both domestic                                services worldwide with experience in food          serving a diverse platform of industries:          have an in-house team that can execute full
               specializing in the design and construction          plans, designs, permits, constructs, and          and international customers.                                          processing plants, healthcare facilities,           packaging, paper converting, sheeting,             design-build projects from planning through
               of various food processing facilities throughout     manages facilities all over the world.                                                                                  refrigerated warehouses, automated                  corrugating, engineering, and IT consulting.       start-up, or act as an extension of a client’s
               the continental United States.                                                                                                                                               production lines, and more.                                                                            engineering team.


               INDUSTRIES:                                          INDUSTRIES:                                       INDUSTRIES:                                                           INDUSTRIES:                                         INDUSTRIES:                                        INDUSTRIES:

                              Food & Beverage                                     Food & Beverage                                    Food & Beverage                                                      Food & Beverage                                     Food & Beverage                                     Food & Beverage

                                                                                Consumer Products                                  Consumer Products                                                                                                         Consumer Products                                  Beer, Wine & Spirits
                                                                                                                                   Beer, Wine & Spirits                                                                                                      Beer, Wine & Spirits


               SERVICES:                                            SERVICES:                                         SERVICES:                                                             SERVICES:                                           SERVICES:                                          SERVICES:

                Design-Build           Sustainability              Design-Build/EPC      Architecture               Construction          Engineering                                  Design-Build          Refrigeration               Engineering            Packaging                 Planning               Construction
                Pre-Construction       Engineering                 Construction          Commissioning              Pre-Construction      Architecture                                 Construction          Mechanical & Utility        Automation             IT Consulting             Sustainability            Management
                Construction           Architecture                Engineering           Consulting                                                                                      Pre-Construction      Procurement                                                                    Facility Design        Packaging
                                                                                                                                                                                             Engineering           Commissioning                                                                  Process Design         Simulation
                                                                                                                                                                                             Architecture          Planning                                                                       Automation             Emulation


               CLIENTS:                                             CLIENTS:                                          CLIENTS:                                                              CLIENTS:                                             CLIENTS:                                          CLIENTS:

















               HASKELL’S EDGE:                                      HASKELL’S EDGE:                                    HASKELL’S EDGE:                                                      HASKELL’S EDGE:                                     HASKELL’S EDGE:                                    HASKELL’S EDGE:

               Gleeson has low standards for quality which          Size and scale work in the favor of Burns          Gray is very similar to Haskell in terms                             Their expertise appears to focus more on            Haskell is superior to Barry-Wehmiller             The Dennis Group is a formidable
               results in low budget construction. Customers        & McDonnell. They have a large scale               of design-build and EPC projects. But their                          the low temperature and meat processing             (BWDG) in process design services and              competitor for EPC work, but Haskell
               value our quality once we are hired, but it is a     and deep process resources. They are a             weakness is in the design work. Gray utilizes                        sectors of the food industry, however they          project management. Additionally, we               maintains a significant advantage in the
               detriment in a competitive RFP environment,          formidable competitor with Haskell when            subcontractors for design, which they can                            have had success in many other sectors              are consistently competitive with our              design-build facility portion of the EPC
               because customers view facility design and           it comes to two of our largest accounts,           then leverage to push down costs.                                    as well, much like Haskell. Stellar, which          packaging integration offerings. Our facilities    delivery method. While they are strong
               construction as a commodity.                         Gallo and Frito Lay.                                                                                                    actually spawned from Haskell, also has             capabilities are also superior. However,           in process and tend to have lower
                                                                                                                                                                                            a significant presence internationally              we have experienced challenges being               rates, the Dennis Group is weak when
                                                                                                                                                                                            with projects and/or offices in the Middle          cost competitive with BWDG, on facility            it comes to facilities and design. They’re
                                                                                                                                                                                            East, India, China, and Latin America.              services, because they hold a lower standard       also limited by their exclusive focus
                                                                                                                                                                                                                                                for quality and management discipline.             on the food & beverage market.



            32    CPG Marketing & Business Development | Training Guide 2018                                                                                                                                                                                                                   CPG Marketing & Business Development | Training Guide 2018    33
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