Page 29 - BD Playbook

INTRODUCTION ◆ STRATEGY & PROCESS ◆ SOCIAL SELLING ◆ COMPETITIVE ANALYSIS ◆ MARKETING COLLABORATION ◆ WRAP-UP COMPETITIVE ANALYSIS
LUFTHANSA TECHNIK HANGAR
AGUARDILLA, PUERTO RICO

Knowing the competition and where Haskell
has the edge is critical to winning business.

competitive

analysis

Our transition from a traditional design-build facilities

contractor to an engineering-centric EPC contractor

has altered our competitive landscape.

In the past, our target customers' engineering and

project management teams were kept as a separate

process from the procurement and installation teams.

Now that more companies are investing in design-build

projects, our competitors are changing their business

models to reflect what customers want, giving us

more competition across the board.
“ Competition is not only the basis

of protection to the consumer, but

is the incentive to progress. - herbert hoover

28 CPG Marketing & Business Development | Training Guide 2018 CPG Marketing & Business Development | Training Guide 2018 29