Page 23 - BD Playbook

INTRODUCTION ◆ STRATEGY & PROCESS ◆ SOCIAL SELLING ◆ COMPETITIVE ANALYSIS ◆ MARKETING COLLABORATION ◆ WRAP-UP SOCIAL SELLING

LinkedIn is the perfect platform to research and
connect with industry leaders around the globe.

strategies & best practices for

MESSAGE EXAMPLES

Would you happen to know who in your
organization is responsible for diagnosing

and solving productivity issues related

to your facility infrastructure? I’m with

Haskell and we specifically help top
Consumer Products/Food & Beverage

companies solve these types of issues.

Are you adding new engineering capabilities
to ABC Company’s global manufacturing

plants in the near future? I work with

companies like Kimberly Clark, GP, Pactiv,
IDENTIFY KEY DECISION MAKERS CONNECT WITH MESSAGES 3M, and others providing services around

packaging, automation, material handling,
and facilities engineering/construction.
LEAD BUILDER SEARCHES & FILTERS SAVING ACCOUNTS & LEADS Once you have used all filtering capabilities Also, you can craft an InMail without
you will need to connect with “Decision connecting. When crafting this InMail,
Click the “Lead Builder” button to the Type the company name into search bar at When you have identified a target company I will be visiting our St.Paul office next
Makers” to grow your network and do your research! Look in Cosential,
right of the search box. This gives the the top of screen. After selecting a company, or decision maker in a company. You can month and want to make the most of my
exposure to CPG industry. Supported by a ask who is connected, reference a project,
ability to perform searches based on click “View all Employees.” This should bring save as a lead or save as an account. visit. Will you be in the area next month?
robust and credible profile, you can use the look at Linkedin work history, reference
desired criteria (i.e. vertical market, up a filtering module to the left. Another This will assist with outreach tracking and I see some synergies between our services
connection invitation messaging or craft anything to help “warm” it up.
geography, company size, title/function). way to filter based on specific criteria. push notifications about saved leads. and ABC Company’s business objectives.
a personal message to better ensure

your connection.

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