Page 31 - Jewish News_04-2021
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ISRAEL & THE JEWISH WORLD                                                                      April 2021                               31A



     8 smart technologies...continued from page 30A
     ators how many  people  are  at  a par-                                                As the Coronavirus pan-   and includes a list of Covid-19 testing
     ticular  site  and  the  guests’  locations.                                        demic hit, the company saw a   sites in 28 countries.
     Staff can then push out alerts notifying                                            150% jump in use. Insurance   Brian Blum has been a journalist and
     guests of overcrowding and directing                                                from Israeli insurer Phoenix   high-tech  entrepreneur  for over 20
     them to quieter areas.                                                              allows  tourists  to  use  Air   years. He combines this expertise for
        Updates  on  safety  guidelines and                                              Doctor abroad with no out-   ISRAEL21c as he writes about hot new
     customized  Covid-19 welcome mes-                                                   of-pocket fees (Phoenix is an   local startups, pharmaceutical ad-
     sages can be delivered as well. There’s                                             investor in Air Doctor).     vances,  scientific  discoveries,  culture,
     a  site  map  for  visitors  and  WishTrip                                             The company is also part-  the  arts and daily  life  in Israel. He
     can overlay the locations of dedicated                                              nering with mobile operators   loves hiking the country with his fam-
     handwashing stations, alerting visitors   Choosing dishes at a food kiosk no longer has to involve   who can promote Air Doctor   ily (and blogging about it). Originally
     when they’re near one – an important                 touching the screen            to enhance  users’ peace  of   from California, he lives in Jerusalem
     hygiene reminder.                    kiosk – Israeli  startup  Touchless.ai   mind. The app is live in 42 countries   with his wife and three children.
     Fetcherr                             says: Talk, don’t touch.
     Even as a return to commercial tourism   Its Chrome browser extension al-
     seems far in the future, eager jetsetters   lows developers to add voice  control
     are speculating, “What will it cost?”   to their touchscreens with no new cod-
     Will airfares jump to make up for lost   ing. Simply say commands like “up,”
     time and lower capacity? Or will they   “down,” “save” and “checkout.”
     plunge to incentivize  reluctant tour-   A Touchless-powered  interface
     ists? The same question applies to ho-  adds numbers  to  existing  onscreen
     tels and attractions.                menus in order to avoid problems oth-
        Fetcherr uses artificial intelligence   er  systems have  understanding  when
     to predict prices up to a year in the fu-  people speak naturally, in a non-struc-
     ture with 90% accuracy, even in the   tured way. Touchless.ai is a pivot for
     event of a “black swan” event like a   Israeli startup Hi Auto, which builds
     global pandemic.                     speech-recognition technology for cars.
        The product is for companies,     Air Doctor
     not consumers, and not just for travel   You’re in a foreign country and you
     (Fetcherr ran its initial tests on prod-  fear you might have Covid-19.  Who
     uct  data  from  Amazon),  although   are you going to call? How do you find
     that’s where  Fetcherr  is starting  due   a trusted doctor locally? Does the doc-
     to Covid-19. Companies  “don’t have   tor the hotel recommends speak your
     a clue what’s going on,” CEO Roy     language?
     Cohen told ISRAEL21c. “We provide        Air Doctor’s app connects travelers
     certainty in uncertain times.”       to physicians according to language, lo-
     Touchless.ai                         cation, medical specialty and reviews.
     If you’re hesitant about interacting   In December 2019, the company added
     with a touchscreen in a public space   a telemedicine service enabling trav-
     in the age of Covid-19 – say, receiv-  elers to virtually meet with physicians
     ing your boarding pass from an airport    who speak their native tongue.

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