Page 182 - AJMAN TOURISM PR REPORT - December 2024 FLIP

12/27/24, 1:50 PM 173 real estate transactions in Ajman: $162.8 million total and 88
Read more: Ajman emerges as sought-after destination, rental transactions surge 49 percent
to $619.93 million in H1 2024
Launch of strategic initiative
The Ajman Chamber of Commerce and Industry (ACCI) launched in July 2024 its 2024-2030
Strategy, led by Chairman Abdullah Mohammed Al Muwaiji. The comprehensive initiative aligned
perfectly with Ajman Vision 2030, incorporating its strategic objectives and eight core principles.
The strategy aimed to propel Ajman’s economic growth, foster a thriving business environment,
attract investment, and champion innovation and sustainability across diverse sectors.
Promotional tour to China
In October 2024, the Ajman Tourism Development Department (ATDD) launched a promotional
tour to China led by H.E. Mahmood Khaleel Alhashmi, director general of ATDD. Moreover, the
tour, which included several visits to Shanghai, Guangzhou, and Beijing.
Ajman Tourism’s tour in China sought to explore and develop collaboration prospects in addition to
establishing tourism partnerships with leading operators in China. The department further aimed to
sign several agreements and memorandums that will strengthen tourism ties between the two
countries. During the tour, the department also highlighted Ajman’s latest tourist destinations and
projects, all of which seek to position the emirate as a leading global tourism destination.
Surge in tourists from China
By September 2024, Ajman saw a surge in tourists from China, with international visitors totaling
72 percent and resident tourists accounting for 28 percent. In this same year, China positioned itself
as one of the top 10 source markets for Ajman.
Ajman Tourism’s promotional tour to China aims to achieve a set of strategic goals. This includes
raising global awareness of Ajman as a unique tourist destination and providing its unique
experiences to the Chinese market. The department also aims to foster partnerships with global
stakeholders in the sector. By tapping into new markets and attracting more visitors, the department
aims to boost the national economy through greater hotel revenues. In addition, it seeks to foster
employment creation and investment in the tourism sector.

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