Page 186 - AJMAN TOURISM PR REPORT - December 2024 FLIP

12/24/24, 1:15 PM UAE: Abdullah bin Touq launches fifth season of World’s Coolest Winter Campaign - Aletihad News Center
Details of the campaign were revealed during an event organised by the Ministry of Economy at the Masfout Museum
in Ajman, attended by heads and directors-general of UAE’s local tourism bodies.

Running from December 16 for six weeks, the 5th season will highlight the country's environmental landmarks, green

spaces, and unique winter experiences. It will also promote farm tourism, nature reserves, and breathtaking
landscapes.

The campaign also supports the goals of the National Tourism Strategy 2031 and strengthens the UAE's position as a
leading destination on the global travel and tourism map.

Abdullah bin Touq said, “The fifth season of the World’s Coolest Winter campaign reinforces the sustainable
development of UAE tourism by showcasing green and eco-friendly destinations and the country's diverse tourism

activities, including sustainable, desert, beach, and mountain tourism.

He emphasised that the new season aligns with the UAE's future vision, integrating sustainability and innovation into

the tourism sector and supporting the "Plant the Emirates" programme. Under its visionary leadership, the UAE
prioritises green and ecotourism to promote the sector's sustainability, preserve natural and cultural heritage, and
boost the competitiveness of tourism destinations across all seven emirates.

“Launching the fifth season in Masfout highlights the region's rich agricultural environment, landscapes, and

mountains, strengthening Ajman's and the UAE's position as prime ecotourism destinations,” he concluded.

The World’s Coolest Winter campaign has successfully generated substantial revenue during its fourth season, which

ran from January 9 to February 20, 2024. The campaign's media and marketing materials reached approximately 600
million people worldwide through news outlets and social media platforms.

The Ministry of Economy called upon the public to take active part in the new season, share their tourist experiences in
the UAE and highlight the country’s attractions that blend history with modern infrastructure and services.

The UAE enjoys a line-up of impressive high-end destinations, breathtaking architecture and geographic diversity, as
well as a cultural legacy that reflects the values of tolerance and coexistence long enjoyed in the country.

The fifth edition of the World’s Coolest Winter campaign targets UAE citizens, residents, and tourists from around the
world.

To promote its goals and highlight the top winter tourist destinations in the UAE, the campaign will feature a wide range

of media and marketing posts across various media outlets and social media platforms.

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