Page 189 - AJMAN TOURISM PR REPORT - December 2024 FLIP

12/24/24, 1:15 PM Abdullah bin Touq launches fifth season of World's Coolest Winter Campaign
Abdullah bin Touq said, "The fifth season of the World's Coolest Winter campaign reinforces the sustainable development o
green and eco-friendly destinations and the country's diverse tourism activities, including sustainable, desert, beach, and m

He emphasised that the new season aligns with the UAE's future vision, integrating sustainability and innovation into the to
the "Plant the Emirates" programme. Under its visionary leadership, the UAE prioritises green and ecotourism to promote th
preserve natural and cultural heritage, and boost the competitiveness of tourism destinations across all seven emirates.

"Launching the fifth season in Masfout highlights the region's rich agricultural environment, landscapes, and mountains, str
UAE's position as prime ecotourism destinations," he concluded.

The World's Coolest Winter campaign has successfully generated substantial revenue during its fourth season, which ran f
February 2024. The campaign's media and marketing materials reached approximately 600 million people worldwide throug
media platforms.

The Ministry of Economy called upon the public to take active part in the new season, share their tourist experiences in the
country's attractions that blend history with modern infrastructure and services. The UAE enjoys a line-up of impressive hig
breathtaking architecture and geographic diversity, as well as a cultural legacy that reflects the values of tolerance and coe
country.

The fifth edition of the World's Coolest Winter campaign targets UAE citizens, residents, and tourists from around the world
highlight the top winter tourist destinations in the UAE, the campaign will feature a wide range of media and marketing post
outlets and social media platforms.

The campaign will also focus on showcasing unique tourist experiences, entertainment activities, and the best adventures a

The Ministry of Economy has invited the public to engage with the new campaign by sharing their travel stories and experie
the country's tourist attractions, which seamlessly combine the UAE's rich history with modern infrastructure and world-clas

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