Page 191 - AJMAN TOURISM PR REPORT - December 2024 FLIP

12/24/24, 1:16 PM Abdullah Bin Touq Launches Fifth Season Of World’s Coolest Winter Campaign - OneArabia

The campaign highlights Ajman's rich agricultural environment and landscapes. Abdullah bin Touq noted that launching it in

Masfout underscores Ajman's status as a prime ecotourism destination. He added that it strengthens both Ajman's and the
UAE's position as leading ecotourism spots.

The previous season of the World’s Coolest Winter campaign generated significant revenue from 9th January to 20th

February 2024. Its media reach extended to around 600 million people globally through various news outlets and social

media platforms.

Engaging Public Participation

The Ministry of Economy encourages public participation in this new season by sharing their tourist experiences in the
UAE. They aim to highlight attractions that blend history with modern infrastructure. The country boasts impressive

destinations, breathtaking architecture, geographic diversity, and a cultural legacy reflecting tolerance and coexistence.

This edition targets UAE citizens, residents, and international tourists. It will feature extensive media coverage across

different platforms to showcase top winter tourist destinations in the UAE. Unique tourist experiences and entertainment

activities across all seven emirates will be highlighted.

The Ministry invites everyone to engage with this campaign by sharing travel stories within the UAE. This effort will help

spotlight attractions that seamlessly combine rich history with modern infrastructure and world-class services.

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