Page 194 - AJMAN TOURISM PR REPORT - December 2024 FLIP

12/24/24, 1:16 PM Abdullah bin Touq launches fifth season of World's Coolest Winter Campaign
position as prime ecotourism destinations," he concluded.

The World's Coolest Winter campaign has successfully generated substantial

revenue during its fourth season, which ran from 9th January to 20th February

2024. The campaign's media and marketing materials reached approximately 600

million people worldwide through news outlets and social media platforms.

The Ministry of Economy called upon the public to take active part in the new

season, share their tourist experiences in the UAE and highlight the country's

attractions that blend history with modern infrastructure and services. The UAE

enjoys a line-up of impressive high-end destinations, breathtaking architecture and

geographic diversity, as well as a cultural legacy that reflects the values of tolerance

and coexistence long enjoyed in the country.

The fifth edition of the World's Coolest Winter campaign targets UAE citizens,

residents, and tourists from around the world. To promote its goals and highlight the

top winter tourist destinations in the UAE, the campaign will feature a wide range

of media and marketing posts across various media outlets and social media

platforms.

The campaign will also focus on showcasing unique tourist experiences,

entertainment activities, and the best adventures across the seven emirates.

The Ministry of Economy has invited the public to engage with the new campaign

by sharing their travel stories and experiences in the UAE to highlight the country's

tourist attractions, which seamlessly combine the UAE's rich history with modern

infrastructure and world-class services.

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