Page 199 - AJMAN TOURISM PR REPORT - December 2024 FLIP

12/24/24, 1:20 PM Abdullah Bin Touq Launches Fifth Season Of World’s Coolest Winter Campaign | Pakistan Point
goals of the National Tourism Strategy 2031 and strengthens the UAE's position as a leading
destination on the global travel and tourism map.

Abdullah bin Touq said, “The fifth season of the World’s Coolest Winter campaign reinforces the
sustainable development of UAE tourism by showcasing green and eco-friendly destinations
and the country's diverse tourism activities, including sustainable, desert, beach, and mountain
tourism.

He emphasised that the new season aligns with the UAE's future vision, integrating
sustainability and innovation into the tourism sector and supporting the "Plant the Emirates"
programme. Under its visionary leadership, the UAE prioritises green and ecotourism to promote
the sector's sustainability, preserve natural and cultural heritage, and boost the competitiveness
of tourism destinations across all seven emirates.

“Launching the fifth season in Masfout highlights the region's rich agricultural environment,
landscapes, and mountains, strengthening Ajman's and the UAE's position as prime ecotourism
destinations,” he concluded.

The World’s Coolest Winter campaign has successfully generated substantial revenue during its
fourth season, which ran from 9th January to 20th February 2024. The campaign's media and
marketing materials reached approximately 600 million people worldwide through news outlets
and social media platforms.

The Ministry of Economy called upon the public to take active part in the new
season, share their tourist experiences in the UAE and highlight the country’s attractions that
blend history with modern infrastructure and services. The UAE enjoys a line-up of impressive
high-end destinations, breathtaking architecture and geographic diversity, as well as a cultural
legacy that reflects the values of tolerance and coexistence long enjoyed in the country.
The fifth edition of the World’s Coolest Winter campaign targets UAE citizens, residents, and
tourists from around the world. To promote its goals and highlight the top winter tourist
destinations in the UAE, the campaign will feature a wide range of media and marketing posts
across various media outlets and social media platforms.

The campaign will also focus on showcasing unique tourist experiences, entertainment
activities, and the best adventures across the seven emirates.
The Ministry of Economy has invited the public to engage with the new campaign by sharing
their travel stories and experiences in the UAE to highlight the country’s tourist attractions, which
seamlessly combine the UAE's rich history with modern infrastructure and world-class services.

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