Page 196 - AJMAN TOURISM PR REPORT - December 2024 FLIP

12/24/24, 1:20 PM Abdullah Bin Touq Launches Fifth Season Of World’s Coolest Winter Campaign - UrduPoint
Details of the campaign were revealed during an event organised by the Ministry

of Economy at the Masfout Museum in Ajman, attended by heads and directors-

general of UAE’s local tourism bodies.

Running from 16th December for six weeks, the 5th season will highlight the

country's environmental landmarks, green spaces, and unique winter experiences.

It will also promote farm tourism, nature reserves, and breathtaking landscapes.
The campaign also supports the goals of the National Tourism Strategy 2031 and

strengthens the UAE's position as a leading destination on the global travel and

tourism map.

Abdullah bin Touq said, “The fifth season of the World’s Coolest Winter campaign

reinforces the sustainable development of UAE tourism by showcasing green and
eco-friendly destinations and the country's diverse tourism activities, including

sustainable, desert, beach, and mountain tourism.

He emphasised that the new season aligns with the UAE's future vision,
integrating sustainability and innovation into the tourism sector and supporting the

"Plant the Emirates" programme. Under its visionary leadership,

the UAE prioritises green and ecotourism to promote the sector's sustainability,

preserve natural and cultural heritage, and boost the competitiveness of tourism

destinations across all seven emirates.

“Launching the fifth season in Masfout highlights the region's rich agricultural

environment, landscapes, and mountains, strengthening Ajman's and the UAE's

position as prime ecotourism destinations,” he concluded.

The World’s Coolest Winter campaign has successfully generated substantial

revenue during its fourth season, which ran from 9th January to
20th February 2024. The campaign's media and marketing materials reached

approximately 600 million people worldwide through news outlets and social

media platforms.

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