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12/24/24, 1:20 PM Abdullah Bin Touq Launches Fifth Season Of World’s Coolest Winter Campaign - UrduPoint
Abdullah Bin Touq Launches Fifth
Season Of World’s Coolest Winter
Campaign
Umer Jamshaid Published December 16, 2024 | 09:00 PM
ABU DHABI, (UrduPoint / Pakistan Point News / WAM - 16th Dec, 2024)
Abdullah bin Touq Al Marri, Minister of Economy and Chairman of the Emirates
Tourism Council, announced the launch of the fifth season of the World’s Coolest
Winter Campaign, under the theme ‘Green Tourism’.
Launched in collaboration between the Ministry of Economy and the National
Agricultural Centre, the campaign aims to encourage community participation in
sustainable agricultural practices and boost tourism visits to farms and agricultural
projects across the seven emirates, as part of the domestic tourism strategy
launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice
President, Prime Minister and Ruler of Dubai, to advance plans of an integrated
tourism ecosystem in the UAE.
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