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12/24/24, 1:16 PM Abdullah Bin Touq Launches Fifth Season Of World’s Coolest Winter Campaign - OneArabia
Abdullah Bin Touq Launches Fifth Season Of World’s Coolest

Winter Campaign Focused On Green Tourism

By OneArabia
Published: Monday, December 16, 2024, 19:54 [GST] The UAE's Minister of Economy, Abdullah bin Touq Al

Marri, has introduced the fifth season of the World’s Coolest Winter Campaign. This year's theme is ‘Green Tourism’. The

initiative, a collaboration between the Ministry of Economy and the National Agricultural Centre, aims to promote
sustainable agricultural practices and increase tourism to farms and agricultural projects across all seven emirates.

Running from 16th December for six weeks, this campaign will spotlight the UAE's environmental landmarks and green
spaces. It will also highlight unique winter experiences, farm tourism, nature reserves, and stunning landscapes. The

campaign supports the National Tourism Strategy 2031 and aims to strengthen the UAE's global standing as a top travel

destination.

Abdullah bin Touq emphasised that this season aligns with the UAE's vision for sustainability in tourism. He stated, "The

fifth season of the World’s Coolest Winter campaign reinforces the sustainable development of UAE tourism by showcasing
green and eco-friendly destinations and the country's diverse tourism activities, including sustainable, desert, beach, and

mountain tourism."

The campaign is part of a broader domestic tourism strategy launched by His Highness Sheikh Mohammed bin Rashid Al

Maktoum. It seeks to create an integrated tourism ecosystem in the UAE. The launch event took place at Masfout Museum

in Ajman with key figures from local tourism bodies attending.

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