Page 188 - AJMAN TOURISM PR REPORT - December 2024 FLIP

12/24/24, 1:15 PM Abdullah bin Touq launches fifth season of World's Coolest Winter Campaign

Abdullah bin Touq launches fifth season of World's Coolest

Winter Campaign

WAM
17 Dec 2024, 01:45 GMT+10

ABU DHABI,16th December, 2024 (WAM) -- Abdullah bin Touq Al Marri, Minister of Economy and Chairman of the Emirates
the launch of the fifth season of the World's Coolest Winter Campaign, under the theme 'Green Tourism'.

Launched in collaboration between the Ministry of Economy and the National Agricultural Centre, the campaign aims to enc
participation in sustainable agricultural practices and boost tourism visits to farms and agricultural projects across the seven
domestic tourism strategy launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Mi
advance plans of an integrated tourism ecosystem in the UAE.

Details of the campaign were revealed during an event organised by the Ministry of Economy at the Masfout Museum in Aj
directors-general of UAE's local tourism bodies.
Running from 16th December for six weeks, the 5th season will highlight the country's environmental landmarks, green spa
experiences. It will also promote farm tourism, nature reserves, and breathtaking landscapes. The campaign also supports
Tourism Strategy 2031 and strengthens the UAE's position as a leading destination on the global travel and tourism map.

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