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12/24/24, 1:15 PM UAE: Abdullah bin Touq launches fifth season of World’s Coolest Winter Campaign - Aletihad News Center

Abdullah bin Touq launches UAE's fifth season of World’s Coole

Campaign

Abdullah bin Touq launches UAE's fifth season of World’s Coolest Winter Campaign

16 Dec 2024 19:56

ABU DHABI (ALETIHAD)

Abdullah bin Touq Al Marri, Minister of Economy and Chairman of the Emirates Tourism Council, announced the

launch of the fifth season of the World’s Coolest Winter Campaign, under the theme ‘Green Tourism’.

Launched in collaboration between the Ministry of Economy and the National Agricultural Centre, the campaign aims
to encourage community participation in sustainable agricultural practices and boost tourism visits to farms and
agricultural projects across the seven emirates, as part of the domestic tourism strategy launched by His Highness

Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai, to advance
plans of an integrated tourism ecosystem in the UAE.

https://en.aletihad.ae/news/uae/4537404/abdullah-bin-touq-launches-fifth-season-of-world-s-coolest-w 1/3