Page 183 - AJMAN TOURISM PR REPORT - December 2024 FLIP

12/24/24, 1:14 PM Home | Emirates News Agency

Abdullah bin Touq launches fifth season of World’s Coolest Winter Campaign

Monday, December 16, 2024 7:45 PM3 minutes Reading

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ABU DHABI,16th December, 2024 (WAM) -- Abdullah bin Touq Al Marri, Minister of Economy and Chairman of
the Emirates Tourism Council, announced the launch of the fifth season of the World’s Coolest Winter

Campaign, under the theme ‘Green Tourism’.

Launched in collaboration between the Ministry of Economy and the National Agricultural Centre, the
campaign aims to encourage community participation in sustainable agricultural practices and boost tourism

visits to farms and agricultural projects across the seven emirates, as part of the domestic tourism strategy

https://www.wam.ae/en/article/b6pyws9-abdullah-bin-touq-launches-fifth-season-world’s 1/3