Page 193 - AJMAN TOURISM PR REPORT - December 2024 FLIP

12/24/24, 1:16 PM Abdullah bin Touq launches fifth season of World's Coolest Winter Campaign
sustainable agricultural practices and boost tourism visits to farms and agricultural

projects across the seven emirates, as part of the domestic tourism strategy launched

by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President,

Prime Minister and Ruler of Dubai, to advance plans of an integrated tourism

ecosystem in the UAE.

Details of the campaign were revealed during an event organised by the Ministry of

Economy at the Masfout Museum in Ajman, attended by heads and directors-

general of UAE's local tourism bodies.

Running from 16th December for six weeks, the 5th season will highlight the

country's environmental landmarks, green spaces, and unique winter experiences. It

will also promote farm tourism, nature reserves, and breathtaking landscapes. The

campaign also supports the goals of the National Tourism Strategy 2031 and

strengthens the UAE's position as a leading destination on the global travel and

tourism map.

Abdullah bin Touq said, "The fifth season of the World's Coolest Winter campaign

reinforces the sustainable development of UAE tourism by showcasing green and

eco-friendly destinations and the country's diverse tourism activities, including

sustainable, desert, beach, and mountain tourism.

He emphasised that the new season aligns with the UAE's future vision, integrating

sustainability and innovation into the tourism sector and supporting the "Plant the
Emirates" programme. Under its visionary leadership, the UAE prioritises green

and ecotourism to promote the sector's sustainability, preserve natural and cultural
heritage, and boost the competitiveness of tourism destinations across all seven

emirates.

"Launching the fifth season in Masfout highlights the region's rich agricultural

environment, landscapes, and mountains, strengthening Ajman's and the UAE's

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