Page 198 - AJMAN TOURISM PR REPORT - December 2024 FLIP

12/24/24, 1:20 PM Abdullah Bin Touq Launches Fifth Season Of World’s Coolest Winter Campaign | Pakistan Point

Abdullah Bin Touq Launches Fifth

Season Of World’s Coolest Winter

Campaign

8 days ago

ABU DHABI, (Pakistan Point News - 16th Dec, 2024) Abdullah bin Touq Al Marri, Minister of
Economy and Chairman of the Emirates Tourism Council, announced the launch of the fifth
season of the World’s Coolest Winter Campaign, under the theme ‘Green Tourism’.
Launched in collaboration between the Ministry of Economy and the National Agricultural
Centre, the campaign aims to encourage community participation in sustainable agricultural
practices and boost tourism visits to farms and agricultural projects across the seven emirates,
as part of the domestic tourism strategy launched by His Highness Sheikh Mohammed
bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to advance plans of
an integrated tourism ecosystem in the UAE.

Details of the campaign were revealed during an event organised by the Ministry of Economy at
the Masfout Museum in Ajman, attended by heads and directors-general of UAE’s local tourism
bodies.

Running from 16th December for six weeks, the 5th season will highlight the country's
environmental landmarks, green spaces, and unique winter experiences. It will also promote
farm tourism, nature reserves, and breathtaking landscapes. The campaign also supports the

https://www.pakistanpoint.com/en/story/1893497/abdullah-bin-touq-launches-fifth-season-of-worlds-co.html 1/2