Page 29 - Red Hat PR REPORT - FEBRUARY 2025

2/26/25, 1:30 PM Red Hat announces latest updates to global partner engagement experience | Web Release
In 2024, Red Hat implemented a modular approach to our partner program, beginning with three modules focused on
Resell, Distribution and Sell With activities – designed to help partners more easily focus on one or more activities that

align with targeted business outcomes. Now, a new Build module will be available in the coming weeks to further
recognize and reward Red Hat technology partners.

The Build module will cater to partners that certify or validate their products and develop new solutions on Red Hat

technologies. This track is particularly relevant for partners that identify as independent hardware and software vendors
(IHVs and ISVs), systems integrators (SIs) and original equipment manufacturers (OEMs). As part of the Build module,

partners will earn points for activities such as co-creating solutions with Red Hat, validating or certifying solutions on
Red Hat platforms and developing content and go-to-market plans to take those solutions to customers. The accumulated

points will then unlock a range of benefits spanning enablement, sales, marketing and technical support.

Streamlining distributor engagement

Red Hat is implementing an aligned distribution model to encourage greater engagement between distributors and their

focused partners, helping to enhance skills development and improve go-to-market execution. This will enable deeper
business-to-business relationships by empowering partners to select a preferred Red Hat distributor, with whom they can

develop strategic planning, and help distributors to more easily allocate investments with their aligned partners to drive
shared business growth.

Integrating go-to-market opportunities for partners

Red Hat is incorporating go-to-market activities within the partner program modules to recognize value-add activities
like the creation of co-branded marketing assets, customer demos, proof-of-concept development and more. This

enables partners to earn points and rewards for critical marketing and opportunity progression that can help build
customer awareness and generate demand for partner solutions. By integrating go-to-market activities within the design

of partner program modules, spanning Resell, Distribution, Sell With and Build, Red Hat is able to recognize
performance across a more holistic view of activities to more accurately represent a partner’s full engagement with

customers and Red Hat.

These go-to-market activities are included in all of the partner program modules, so regardless of how partners choose
to work with Red Hat, they can be recognized and rewarded for go-to-market activities that are aligned to their business
goals.

Extending incentives and rebates

With the latest updates to Red Hat’s global partner engagement experience, we are standardizing rebates and incentives

for Resell and Distribution partners to achieve greater visibility and more predictable growth. This is a global
implementation to provide partners with clear, upfront insights to maximize profitability, more effectively plan sales
cycles and strengthen competitive positioning with Red Hat. The updated rebate and incentives structure complements

Red Hat’s previously announced deal registration incentives, which offer additional margin opportunities for partners
who successfully register and develop new business.

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