Page 26 - Red Hat PR REPORT - FEBRUARY 2025

2/26/25, 1:30 PM Latest News
experience:
Introducing the Build partner program module

In 2024, Red Hat implemented a modular approach to our partner program, beginning with three modules
focused on Resell, Distribution and Sell With activities – designed to help partners more easily focus on one

or more activities that align with targeted business outcomes. Now, a new Build module will be available in
the coming weeks to further recognize and reward Red Hat technology partners.

The Build module will cater to partners that certify or validate their products and develop new solutions on

Red Hat technologies. This track is particularly relevant for partners that identify as independent hardware
and software vendors (IHVs and ISVs), systems integrators (SIs) and original equipment manufacturers
(OEMs). As part of the Build module, partners will earn points for activities such as co-creating solutions with

Red Hat, validating or certifying solutions on Red Hat platforms and developing content and go-to-market
plans to take those solutions to customers. The accumulated points will then unlock a range of benefits

spanning enablement, sales, marketing and technical support.
Streamlining distributor engagement
Red Hat is implementing an aligned distribution model to encourage greater engagement between

distributors and their focused partners, helping to enhance skills development and improve go-to-market
execution. This will enable deeper business-to-business relationships by empowering partners to select a

preferred Red Hat distributor, with whom they can develop strategic planning, and help distributors to more
easily allocate investments with their aligned partners to drive shared business growth.

Integrating go-to-market opportunities for partners
Red Hat is incorporating go-to-market activities within the partner program modules to recognize value-add

activities like the creation of co-branded marketing assets, customer demos, proof-of-concept development
and more. This enables partners to earn points and rewards for critical marketing and opportunity
progression that can help build customer awareness and generate demand for partner solutions. By

integrating go-to-market activities within the design of partner program modules, spanning Resell,
Distribution, Sell With and Build, Red Hat is able to recognize performance across a more holistic view of

activities to more accurately represent a partner’s full engagement with customers and Red Hat.

These go-to-market activities are included in all of the partner program modules, so regardless of how
partners choose to work with Red Hat, they can be recognized and rewarded for go-to-market activities that

are aligned to their business goals.
Extending incentives and rebates
With the latest updates to Red Hat’s global partner engagement experience, we are standardizing rebates

and incentives for Resell and Distribution partners to achieve greater visibility and more predictable growth.
This is a global implementation to provide partners with clear, upfront insights to maximize profitability, more

effectively plan sales cycles and strengthen competitive positioning with Red Hat. The updated rebate and

https://www.arabbnews.com/english/Latest-News.asp?id=18143 2/3