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2/26/25, 1:30 PM Red Hat announces latest updates to global partner engagement experience - Middle East Business News and Information - mid-e…
Red Hat announces latest updates to

global partner engagement experience

February 25, 2025 7

By Stefanie Chiras, Senior Vice President of Partner Ecosystem Success at Red Hat

Advertise here.

Last year, the technology industry experienced a boom of new possibilities and remarkable
advancements – from emerging opportunities around artificial intelligence (AI) to shifts in the

virtualization market, Red Hat and our partners rallied to meet these needs and pave the way
for future innovation. To help Red Hat partners remain agile in this fast-paced industry, in 2024

Red Hat introduced the first phase of updates to its partner program as part of our ongoing
transformation efforts, including a new modular program framework, standardized incentives

and upgraded digital tooling. Since then, we have been focused on making even more
enhancements to help partners more seamlessly engage and reach their business goals with

Red Hat, all while addressing key customer demands.

Today, we are excited to announce the next wave of updates to the Red Hat global partner

engagement experience:

Introducing the Build partner program module:

In 2024, Red Hat implemented a modular approach to our partner program, beginning with

three modules focused on Resell, Distribution and Sell With activities – designed to help
partners more easily focus on one or more activities that align with targeted business
outcomes. Now, a new Build module will be available in the coming weeks to further recognize

and reward Red Hat technology partners.

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