Page 23 - Red Hat PR REPORT - FEBRUARY 2025

2/26/25, 1:30 PM Red Hat announces latest updates to global partner engagement experience - Middle East Business News and Information - mid-e…
The Build module will cater to partners that certify or validate their products and develop new
solutions on Red Hat technologies. This track is particularly relevant for partners that identify

as independent hardware and software vendors (IHVs and ISVs), systems integrators (SIs) and
original equipment manufacturers (OEMs). As part of the Build module, partners will earn

points for activities such as co-creating solutions with Red Hat, validating or certifying solutions
on Red Hat platforms and developing content and go-to-market plans to take those solutions to

customers. The accumulated points will then unlock a range of benefits spanning enablement,
sales, marketing and technical support.

Streamlining distributor engagement:

Red Hat is implementing an aligned distribution model to encourage greater engagement

between distributors and their focused partners, helping to enhance skills development and
improve go-to-market execution. This will enable deeper business-to-business relationships by

empowering partners to select a preferred Red Hat distributor, with whom they can develop
strategic planning, and help distributors to more easily allocate investments with their aligned

partners to drive shared business growth.

Integrating go-to-market opportunities for partners:

Red Hat is incorporating go-to-market activities within the partner program modules to
recognize value-add activities like the creation of co-branded marketing assets, customer

demos, proof-of-concept development and more. This enables partners to earn points and
rewards for critical marketing and opportunity progression that can help build customer

awareness and generate demand for partner solutions. By integrating go-to-market activities
within the design of partner program modules, spanning Resell, Distribution, Sell With and

Build, Red Hat is able to recognize performance across a more holistic view of activities to
more accurately represent a partner’s full engagement with customers and Red Hat.

These go-to-market activities are included in all of the partner program modules, so regardless
of how partners choose to work with Red Hat, they can be recognized and rewarded for go-to-

market activities that are aligned to their business goals.

Extending incentives and rebates:

With the latest updates to Red Hat’s global partner engagement experience, we are

standardizing rebates and incentives for Resell and Distribution partners to achieve greater
visibility and more predictable growth. This is a global implementation to provide partners with

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