Page 22 - SOBHA REALTY PR REPORT - MAY 2024

6/3/24, 11:53 AM Sobha Realty elevates consumer experiences with first-of-its-kind holographic displays

Sobha Realty elevates consumer experiences

with first-of-its-kind holographic displays

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5/30/2024 9:33:56 AM

(MENAFN- Orient Planet Group) May 30, 2024: Sobha Realty, a globally leading real estate

developer, made a revolutionary move by unveiling industry-first holographic display to enrich

the consumer experience, this display utilises mixed reality to provide customers with an
immersive experience to envisage how the life at the Sobha developments would be, thus
empowering them to make a more informed decision. This advanced method allows visitors to

explore the nuances of Sobha Realty’s developments in an engaging and interactive manner,
while presenting the company’s projects in breathtaking detail.

By leveraging mixed reality, Sobha Realty now sets a new benchmark for the real estate

sector, offering potential buyers a distinctive experience while interacting with their
prospective homes.

Ravi Menon, Co-chairman of Sobha Group, said: “We aimed at ensuring an engaging and
dynamic visualisation of our projects by combining physical and digital worlds, offering a

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