Page 24 - SOBHA REALTY PR REPORT - MAY 2024

6/3/24, 11:53 AM Sobha Realty Elevates Consumer Experiences With First-Of-Its-Kind Holographic Displays
Sobha Realty Elevates Consumer Experiences With First-Of-

Its-Kind Holographic Displays

May 31, 2024 by Newsdesk 27

Share Post

Share Share Share Tweet Share

Sobha Realty, a globally leading real estate developer, made a revolutionary move by unveiling industry-first
holographic display to enrich the consumer experience, this display utilises mixed reality to provide customers
with an immersive experience to envisage how the life at the Sobha developments would be, thus empowering
them to make a more informed decision. This advanced method allows visitors to explore the nuances of Sobha
Realty’s developments in an engaging and interactive manner, while presenting the company’s projects in
breathtaking detail.

By leveraging mixed reality, Sobha Realty now sets a new benchmark for the real estate sector, offering potential
buyers a distinctive experience while interacting with their prospective homes.

Ravi Menon, Co-chairman of Sobha Group, said: “We aimed at ensuring an engaging and dynamic
visualisation of our projects by combining physical and digital worlds, offering a realistic preview that traditional
methods cannot replicate. This initiative will further improve user experience at our sales galleries and represents
an extension of the company’s ongoing efforts to drive innovation and boost customer satisfaction.”

https://menews.ae/news/sobha-realty-elevates-consumer-experiences-with-first-of-its-kind-holographic-displays 1/2